- Words: 2425
- Length: 5 Pages
- Topic: Business
- Paper #: 82340767
Business and logistics management journals relating to supply chain management, value chain processes, operations management, and related technology.
Davis, E.D. & Spekman, R.E. 2004. The extended enterprise: gaining competitive advantage through collaborative supply chains. Discussion of how competitive advantage is gained through use of supplier partnerships. NJ: Financial Times/Prentice Hall.
Gunasekaran and Ngai 2005. Journal of Operations Management. Vol. 23.
Describes the move away from a push marketing strategy to a pull