Business to Business Communication Processes Three B2B

Business to Business Communication Processes Three B2B Messages: Today, the Business to Business (B2B) communication process is shifting according to changes in the way that businesses gather and distribute information. With the technological advances and user predilections driving the changes in web-bound information consumption, most businesses are giving a great deal of attention to Social Networking forums. B2B messages have found broader communities and more clearly defined targets through such venues. So is this demonstrated by the examples presented here, drawn from LinkedIn, Facebook and Twitter respectively.

LinkedIn is a B2B environment driven by professional purposes, using the social networking technologies pioneered by MySpace and Facebook and applying them to business and employment priorities. So is this demonstrated by the message on TMPWorldwide's profile page (http://www.linkedin.com/company/tmp-worldwide/careers?trk=holicm). The purpose of the B2B message here is to identify the company to the community of potential clients.

The message centers around the firm's mission and the services provided, with particular description of its use of digital media strategies to help hiring companies create and distribute recruitment advertisements. Thus, the sender is the company in question and the receiver is a community of potential clients distinguished by the need to use outsourcing to recruit personnel.

A LinkedIn does not use outside advertising on its professional pages, there is no noise to distract from the message, though it may be said that the ability of users to monitor the number of followers and fans of a page may influence the way a message is received. Similarly, Followers and backlinks serve as a mode of community-bound feedback demonstrating traffic and interest generating in the environment. Facebook uses a very similar strategy, creating an environment of networked users.

A distinction here is that the community is not strictly professional in nature, though it is considered increasingly necessary for the professional firm or individual to host a Facebook page. To this end, Forrester Research hosts a Facebook page (http://www.facebook.com/pages/Forrester-Research/105591269474126) which is driven by the purpose of describing its services. Here, the sender of the message is Forrester Research and the receiver is the community of companies that might require its expertise in technology research and analysis.

Facebook is distinct from LinkedIn in a particular regard that is observable on Forrester's page. Here, Facebook functions based on highly interwoven networks of links. Thus, there is some external noise on the Forrester page, including a sidebar that offers 'Similar Facebook Pages.' This may encourage departure even before completely receiving the message provided on the page. With respect to feedback, the page has been 'liked' by 43 people. This suggests that the firm could be doing a great deal more to generate Facebook page traffic.

Increasingly, many firms are seeking out environments where short and informative message delivery is the norm. Twitter has proven just such an environment, with the messages delivered here ultimately underscored by the twin purposes of being concisely accurate and of being delivered in real time. The technology of self-publishing has become valuable not just to private users but also to large firms like Cisco Systems (http://twitter.com/#!/ciscosystems).

Their Twitter page demonstrates the approach taken by the firm, as sender, to reach out to a growing community of receivers which as of the writing of this account stood at 92,532. This Followers approach is essential to the feedback facilitated by Cisco's Twitter account, as are the various Twitter accounts that Cisco also follows. Perhaps more than any other B2B approach, Twitter is saturated with noise.

Constantly changing messages, an extremely dense presentation of links and an endless stream of other Twitter accounts makes this a productive but distracting way of gathering knowledge on other businesses. ABC to XYZ: To Whom It May Concern: I'd like to initiate this contact by thanking you for your time. I know how dynamic your daily operations can be and I appreciate that you could find time to consider our proposal. As you know, our fast-food chain is among the most recognized and profitable enterprises in the United States.

Our hamburgers and French fries are sold in all 50 states and in many neighboring countries nearby. However, there is considerable pressure upon us today to change the way we do things. Consumers are increasingly health conscious and we feel that it is our responsibility here at ABC to reflect this greater interest with a wider offering of food options. More than that, we feel it is time to offer a full line of nutritious and organically produced foods at a reasonable price.

After considerable market research, we have come to the conclusion that your company produces exactly the alternative array of foods that we've sought. Indeed, you have succeed in creating a compelling menu of nutritious, organic foods that nonetheless remain consistent with our pricing structure. With this in mind, we have a great deal of interest in exploring a future partnership with your firm. We hope to begin a process of gradually introducing our more health-conscious alternative menu in high-performing metropolitan locations.

If this proves as successful as we anticipate, than we would expect to expand this feature to all over our 1100 restaurant locations as well as through our 400 locations under the subsidiary PQR, Inc. Of course, this is a tremendous opportunity for your firm as well. While this will significantly improve the versatility and public relations for our firm, it will put your company on the global map. The ability to sell your line of foods through our restaurants will have an exponential impact on your profitability.

This is true even to the extent that any advance in a partnership between us and XYZ would require some considerable resource investment on our part to move your production capabilities forward. This would also create a great deal of national and international exposure for your brand name and any issues that are of importance to your firm. With that, I place consideration in your hands. I have no doubt that any relationship between our two firms would be mutually beneficial.

I am very excited about the prospect of moving forward and hope that.