- Words: 1490
- Length: 4 Pages
- Topic: Business - Advertising
- Paper #: 1772038
represents a section of a market study compilation, and sets forth a marketing communication plan. It explores media strategies for promoting the Eagle Rider's brand and Australian locations in China to increase consumer engagement via Chinese tourism. The media strategy also conveys a target market, situation analysis, implementation of strategy, budget for implementation, and resource management. The media strategy concludes with an evaluation of its constituents or measures.