Cell Phone Market Wars History Research Paper

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In today's world with the increasing need for faster and effective mode of communication, the cell phone has become an essential. The market has also grown incredibly over the year Gregory () . The competition is extremely stiff since the products serve the similar purposes. Product differentiation has therefore become a strong marketing strategy with the company with the highly differentiated products taking the lead. This explains why it has been difficult for any company to maintain complete...

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For instance, Nokia which has been dominant for more than a decade it is now slowly losing its dominance to Samsung. On the hand, Samsung is facing a stiff competition from Apple Company in the Smartphone area.
Works Cited

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats>"Global Mobile Statistics 2012: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends.." 2012. February. 2012.

Sources Used in Documents:

Works Cited

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats>"Global Mobile Statistics 2012: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends.." 2012. February. 2012. <.

Gregory. "Customer View of Smartphones (Q1-2012)." 2012. 2nd April 2012. <http://blog.amplifiedanalytics.com/2012/04/customer-view-of-smartphones-q1-2012/>.

Maisto, Michelle "Nokia, with Samsung Right Behind, Still Leads Global Phone Market." 2012. Mobile News. 2nd February 2012. <http://www.eweek.com/c/a/Mobile-and-Wireless/Nokia-with-Samsung-Right-Behind-Still-Leads-Global-Phone-Market-828841/>.


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