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The administration of the company has requested its employees to redouble their efforts, and at parallel has tried to achieve the status of the small entrepreneurial company. The company has given considerable focus towards its team members, and every employee has been encouraged to contribute and invest their efforts in best suitable manner, for that purpose the company launched employee-concentrated program titled Coffee Master, the objective of which was to communicate 'the subtleties of regional flavor' (Burt, 2007), which is in agreement with the diversity theme of the company. The company has established their stature as diversified group, and 'embrace diversity as an essential component in the way business is conducted, and provides a great work environment and treat each other with respect and dignity' (Burt, 2007).
The company has also focused upon the application of the 'highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee', and all such statements are not merely objective, but are authentic and their sources have been revealed and verified to the customers through different techniques including posters and advertisement. The differences and the notion of the pluralism has been reflected and appreciated, therefore 'Starbucks has made a business out of human connections, community...
All such developments and exercises are in lieu with the objective initially formulated by the company. The company has not relied over the support of any particular age group, rather every member of the society is encouraged and attracted to enjoy the taste at Starbucks, and all this has resulted in the expansion of the class of the customers. At parallel, the company has tried to ensure that the compliance of the cultural and traditional aspirations and the sanctity of the population is preserved and respected; therefore the emotional values have been inspired by the Starbucks to achieve good results.
References
Burt Helm. Saving Starbucks' Soul. Business Week. April 9, 2007.
Official Website of Starbucks i.e.
A www.starbucks.com.
Starbucks Management Team and Pay Howard Schultz (age 53) is Chairman of Board of Directors James L. Donald (52) president, CEO and director James C. Alling (45) president, Starbucks Coffee U.S. Martin Coles (51) president, Starbucks Coffee international Gerardo I. Lopez (47) senior vice president, president, Global Consumer products Michael Casey (61) executive vice president chief financial officer and chief administrative officer Paula E. Boggs (47) executive vice president, general counsel and secretary Dorothy J. Kim (44) executive vice
A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their
Starbucks has built its business on a number of key success factors. The first is that the company has built its brand on delivering a consistent customer experience that consumers value. The company developed a formula for what a successful coffee shop would be, and followed that formula every time it entered a new market. The company's franchise outlets also must follow this formula. The Starbucks Experience itself is something
Starbucks and Team-Building One company which builds the inherent value of team-building right into their reputation is Starbucks. Starbucks is known for valuing not only their employees but the manner in which their employees work together; this is an aspect of the company which has long been built into the company image. The First Step of Team-Building: Valuing Employees One of the ways that employees are rewarded for their teamwork starts with the
Starbucks 2010 MOST ETHICAL RESTAURANT Starbucks Coffee Company was chosen Most Ethical Restaurant for 2010, according to strict screening methods and criteria (Ethisphere, 2010). These criteria were corporate citizenship and responsibility, corporate governance, innovation in public well-being, industry leadership, executive leadership, regulatory and reputation track record and internal systems and ethics or compliance program. Starbucks is the lone recipient of the award in the restaurant and cafe category (Ethisphere). Company History Starbucks Coffee Company
The company operates high volume retail outlets and has adopted a saturation strategy. Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be