Without knowing how to write persuasively, even a Harvard degree can get overlooked. Mastering persuasive writing is essential in the working world. Persuasive writing proves exceptionally important in the working world after being hired, too. Some jobs directly demand persuasive writing skills. For example, marketing jobs might require copy writing skills; sales positions might entail writing frequent letters to clients. Whenever we need to encourage someone to use a new product or service or to continue to do business with the company in spite of recent setbacks, we need to write persuasively. Whether the letter is e-mail or type-written, persuasive writing skills are essential for success. Similarly, if we have to write a company memo, only persuasive writing skills can talk a supervisor into adopting a new communication protocol or adopting a new networking software system. Poor writing skills can even lead to being fired.

While persuasive writing seems impersonal, we must use it when writing letters to friends and family. If we need to ask a rich uncle to borrow money, it might be helpful to write a powerfully persuasive letter detailing why the loan is wanted. A persuasive letter might encourage a long-lost relative to fly halfway around the world for a wedding, or ensure an estranged sister to forgive a horrible wrongdoing. Writing persuasive letters to lovers or ex-lovers can determine the future of an interpersonal relationship.

Persuasive writing skills may also be helpful...

If we feel passionate about any subject, we naturally want to share our beliefs with others. The best way to impart our ideas may be through persuasive writing: a blog, a letter to an editor, or an essay. Not only will persuasive writing help get the essay published, it will also ensure readers will take into consideration what you have to say. The goal of persuasive writing is to make an impact on a reader. Ultimately the writer hopes to induce a change of mind or heart; an effective writer can accomplish the miraculous. Writers like Dr. Martin Luther King, Jr. not only mastered the art of oration. King also mastered the art of persuasive writing, which he used to change the course of American history.
Persuasive writing changes lives. An essential living skill, persuasive writing is a tool of interpersonal communication. Anyone can write; anyone can persuade. Both are learned skills at the heart of human communication. In fact, all writing is persuasive to a degree. Fiction writers persuade their readers that their characters are genuine; they craft a false reality and draw their readers into a fantasy world by mastering the techniques of writing. Mastering persuasive writing simply requires persistence and practice. Learning how to write persuasively can help a person achieve career dreams or accomplish a valuable political goal. One persuasive letter can alter the course of a relationship. Therefore, learn persuasive writing and learn how to transform the way you communicate.