Social Cognitive Theory The author of this brief report has been asked to offer definitions of two key theories and terms from the general subject of psychology. Those two terms are social cognitive theory (SCT) and the other is classical condition. There will also be reference to operant conditioning. The words about this subject will emanate from the work of Guy Lefrancois and this treatise called Theories of Human Learning. The

classical conditioning by Pavlov and its current use in treating anxiety The paper focuses on the development of classical conditioning being used, as suggested by Pavlov, in treating anxiety through using fear-induced techniques. The paper talks about the past experiments that were done on animals and human, those who were suffering from anxiety and those who weren't, and highlights how anxiety is treated through fear induced conditioning. Combination of neutral stimulus

Consumer Behavior for Marketing Understanding Consumer Behavior Understanding consumers' perceptions is critical to marketing and advertising. Consumers are increasingly selective with regard to the advertising that they pay attention to and mass marketing is fast losing its effectiveness and appeal. There is any number of strategies that marketers can employ to increase positive consumer perception of their brands. Several suggestions follow: (1) Engage in socially responsible investing in causes that can

Canine Behavior: Genetics vs. Environment The debate over nature vs. nurture as it applies to learning dates back over a hundred years. Certainly, during much of the 20th century, the distinction between learned and inherited behavior appeared much clearer than it does today. The concept that any type of behavior was either learned or merely developed without learning seemed a rationale and straightforward belief. Research based on these expectations caused

These memories have happened in the external world and they are remembered based on what has been experienced before (Explicit Memory Storage, 2004). Semantic memory is memory that is based on a person's knowledge. This knowledge can be factual or theoretical (Semantic v Episodic Memory, 2004). Some examples of semantic memory might be that a person knows what kind of dog they are looking at or they know their friend's

Personality Theories in Psychology To the layperson, the term personality is a generic descriptor for an individual's traits. However, personality has a more specific meaning to psychologists. According to Dan McAdams, "Personality psychology is the scientific study of the whole person" (McAdams, 2006, p.12, para.1). While different psychologists and their theories have become well-known enough to be referenced in casual conversation, there is still some confusion among laypeople about personality