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Communication Coordination
Electronic advertisement
The world of advertisement has greatly revolved and there are several changes that each company must follow in order to have the market presence and be at par with the competition that are in the same market. This particular marketing and campaign strategy will be on electronics line that is yet to be produced.
The primary objective is to reach as many as possible people within the U.S.A. And across the world with the brand name hence sensitizing them of the entry of the brand name.
The new line will get involved in Sports sponsorship to give it a global platform to showcase some of its latest inventions and act as a brand ambassador for the company. Millions of dollars will be spent over years in aggressive advertisement at such sports events which will give the customers a chance to see the products hence creating more awareness and accessing the market. The use of products by the sports icons has been a strategy to push for brand recognition since the players have huge following and their endorsements drive the sales volumes as the players become brand ambassadors across the world. This will be a route followed by the new line and even to the extent of sponsoring world sports events at the long run....
It will also sponsor major clubs across the world.
The new line will be able to print its logo on the sponsored club jerseys as a marketing tool and at the same time securing product endorsement by some of its greatest players who have a huge fan base across the world and hence their images used to launch its latest inventions.
The new company will also own clubs in different sporting fields that includes soccer team, basketball team and baseball team which will be used to push for its brands as consumers view this as giving back to the society by uplifting the lives of others through such sponsorships. There will also be signing of several deals with various clubs and sponsoring several other globally viewed games and events where it has been able to supply its products to such events, erecting video pictures to showcase some of its products and at the same time supplying the stadiums with top quality screens.
The new line will also use the celebrities where the products are showcased at the events giving the consumers a chance to interact with the products which offers a platform to launch some of their latest inventions. The company will use worldwide known artists and other performing groups which is a marketing tool to reach more customers (Johnny…
References
Macdermott, (2011). Modern Marketing Methods. Retrieved October 12, 2013 http://www.flyingsolo.com.au/marketing/business-marketing/modern-marketing-methods
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