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Communication Styles
Stakeholders' Analysis
Stakeholder Analysis of the National Health Service
The National Health Service (NHS) is the world's largest publicly funded health service (NHS, 2011). It provides high quality medical care free of charge to patients across England. NHS uses government funding to run operations and pay employees. Being a national public sector organization, the NHS influences and is influenced by several stakeholders including the government, patients, suppliers, the media and community members. Ethical behavior can help gain approval and cooperation from these stakeholders for the growth of the NHS.
Influence of Different Stakeholders on the NHS
The government is the largest source of funding for the Royal Blackburn Hospital and the National Health Service. The annual budget of the NHS for 2010-2011 was £105 billion (The King's Fund, 2012). The performance of the NHS determines the government's chances for re-election so it influences the NHS through policies for managing funds and expanding the services and facilities for a larger number of patients.
The employees of the NHS are also an important stakeholder. They are public sector employees and are interested in the size of their salaries and other benefits. They are also concerned about any attempt to privatize the service because it would result in a loss of jobs. They would try to frustrate any such attempt by the government. Unison, the public labor union, has expressed criticism of recent government plans to introduce regional wage plans (The Star, 2012).
The suppliers also have an important stake in the business of the NHS. Many suppliers may have NHS as their sole or biggest customer because of the scale of its services. They would be wary of competition from other suppliers or any change in supplier policies. Their influence on the NHS is relatively weak because of lower switching costs for the NHS.
The media is interested in providing news about changes in NHS policies because these are of great concern to the constituents of the NHS who are the biggest users of NHS services. The media may influence the actions of the...
They are affected by any changes in the NHS policies that might affect costs paid by patients, waiting lines and areas served. An important policy of the NHS is that of allowing NHS patients to seek treatment at private hospitals after waiting longer than 18 weeks at NHS hospitals (Martin, 2011). This affects the profitability of private hospitals since they cannot charge more than the NHS costs. The competitors would try to influence the NHS by improving the quality of services and having smaller waiting lines.
The patients of the NHS are attracted to the NHS because of its uniformity in services and its affordability. Most services are provided free to patients but waiting lines are long because of large number of patients and limited infrastructure. The patients would try to influence the NHS through their voting power to expand their services and reducing waiting times.
The broader community is interested in the practices of the NHS. They provide the taxes used to fund the NHS services so they would try to influence the efficiency in the use of their tax money by voting pressure and public protest. They would also be interested in the effects of the NHS on the environment in how it disposes of its waste.
Relative Influence of Stakeholders
The strongest stakeholder is the government because it provides the funding necessary to run the NHS and provide services to the patients. Since the NHS does not charge patients, it is completely dependent on the government for funding its operations and paying its employees. The government can also influence service capacity and waiting lines by increasing funding. The performance of the government also has an effect on the NHS by virtue of association.
The media, employees, patients and community members have a strong influence on the performance of the NHS. The media can influence public opinion through its coverage of NHS services. Unionized employees can take collective…
References
Martin, D. (19 January 2011). NHS Patients to be Offered Free Private Treatment…As Long as it doesn't Cost Any More. Health. Accessed on 12 May 2012 from http://www.dailymail.co.uk/health/article-1348442/NHS-patients-offered-free-private-treatment-long-doesnt-cost-more.html
NHS. (2011). About the NHS. Accessed on 12 May 2012 from http://www.nhs.uk/NHSEngland/thenhs/about/Pages/overview.aspx
The King's Fund. (2012). Frequently Asked Questions. Accessed on 12 May 2012 from http://www.kingsfund.org.uk/current_projects/general_election_2010/frequently_asked.html
The Star. (11 May 2012). Union Warning NHS Staff over Pay Cut Fears. Accessed on 12 May 2012 from http://www.thestar.co.uk/news/health/union-warning-nhs-staff-over-pay-cut-fears-1-4537267
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