Company Description and SWOT Analysis of Rainbow Smoothie

Rainbow Smoothie Marketing Business Table

Marketing Vehicles Table

Marketing Vehicle

Frequency

Cost/Month

Television Stations: Local Stations 

 2 times per week

 $4,000 per month

 Radio Stations: Local Stations, KMVQ, KIIS

 4 times per week

 $1,600 per month

 Social Media Platforms: Instagram, Facebook, TikTok

 5 – 6 times per week

Free Samples: In supermarkets, nearby malls, and the neighborhood 

 4 events

 $800 per month

 Flyers

 6 cycles

$400 per month

Print (Newspapers)

5 ads

$1,500 per month

Signs

1 sign

$300 per month

A marketing vehicle is a distinct tool that is utilized to deliver an ad to the envisioned audience. Rainbow Smoothie will significantly depend on the various marketing vehicles to generate awareness amongst consumers and achieve greater sales and revenues. One of the fundamental marketing vehicles that the firm will be heavily reliant on is social media platforms. In the contemporary, progressively more consumers are using different social media platforms such as Facebook, Instagram, and TikTok daily. These platforms allow persons to freely interrelate with others and offer manifold ways for businesses to market, reach and engage with consumers. For instance, Facebook has almost 2.4 billion active users every month and just about 1.6 billion active users daily. Rainbow Smoothie will gain extensive reach and market its products to a wide range of consumers in terms of age, product preferences, societal status, and location (Appel et al., 2020).

Being a new player in the marketplace, Rainbow Smoothie will face serious competition. Utilizing free samples as a marketing vehicle will be advantageous for the company because it will heighten the business's exposure and provide the consumers with a taste of the different product offerings, which will give them confidence and awareness with their product purchases. Besides, this marketing vehicle will be beneficial to the company because it will facilitate consumer feedback, explicating the strong suits and shortcomings of the products and where Rainbow Smoothie could improve (Lee, 2020). Radio and TV stations have been and continue to be ideal marketing vehicles for products due to their wide reach.