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¶ … Construction for Apple
Apple
Measure
Target
Action
Financial
Increased profitability
Greater dominance
Increase earnings per share / revenues.
Improve dominance inside the marketplace.
Enhance market value.
Sell more units in contrast with competitors.
25% annual growth.
Increase market share to 30%.
Increase profit margins and decrease operating costs.
Promote different products as higher quality
More customers
Greater satisfaction
Enhance customer satisfaction.
Reach out to a larger demographic of cliental.
Offer more products that are in demand.
Have better quality merchandise with great customer support.
Sell 60 million units per quarter.
Improve customer satisfaction with products.
Increase marketing efforts.
Have enhanced quality control, testing and responsiveness.
Internal
Reduce bureaucracy
Increased oversight.
Reduce bureaucracy.
Listen to new ideas from employees and managers.
Establish reviews that will monitor for changes in attitudes and ideas.
Focus on streaming videos and next generation technology.
Learning
Effective management structure
Improve shareholder...
This is because it is identifying critical weaknesses and introducing solutions that can be used to improve their profitability. At the heart of this approach, is looking at unique ways the firm can reduce their operating margins and increase market share. For instance, in the past quality control issues from third party providers in China (i.e. Foxconn) have resulted in a number of defects. To deal with these challenges, Apple needs to focus on using other companies that have an established track record of quality. ("Global I Phone Sales," 2013) (Sebastian, 2012) (Thompson, 2012)
Moreover, the firm must focus on addressing the changing needs of consumers. This is occurring in the streaming TV market and there is more demand for applications that are user friendly. The problem that Apple has with its products; is it utilizing a closed end operating system. This makes it difficult for the company's merchandise to work with other operating platforms…
References
Global I Phone Sales. (2012). Statista. Retrieved from: http://www.statista.com/statistics/12743/worldwide-apple-iPhone-sales-since-3rd-quarter-2007/
Sebastian, A. (2012). Apple's Market Value. Extreme Research. Retrieved from: http://www.extremetech.com/computing/137707-apples-market-value-drops-60-billion-following-iPhone-5-scuff-quality-control-issues
Thompson, N. (2012). Does Apple have Bruise. New Yorker. Retrieved from: http://www.newyorker.com/online/blogs/comment/2012/10/apple-after-steve-jobs.html
Global Economic Conditions Apple operates in over 100 countries already, but there are still some markets available for the company. The one that has been chosen for the next international expansion in Myanmar. Apple already has a presence in most other Southeast Asian countries, but Myanmar has only recently become a democracy. It is a poor country, but relatively large, and is starting to see some strong economic growth. Foreign companies
Apple's business strategies are well aligned with the company's mission and vision statements. Those statements are best summarized as the desire to "create products that consumers will find easy to use and marry innovative technology to work productivity and personal entertainment" (Mallin and Finkle, 2011, p. 49). The synthesis of Apple's respective business strategies revolves around the confluence of work productivity and personal entertainment -- more so than many organizations,
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Due to the forces of globalization and modernization, the role of culture within the purchase decision is becoming less and less intense, but the role of the society is increasing. At this level, the decision to purchase is greatly influenced by the reference group, or the organization or team with which the individual identifies or to which he wishes to belong. In order to gain the acceptance of the respective
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