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Consumer Behavior -- Country of Origin Factors
Consumer Behavior
The newcomer to marketing reality might suppose that consumers tend to be influenced by country of origin competitive advantage when it comes to buying particular luxury goods; in fact, our contemporary penchant for the very latest in gimmicks, as well as the current demand for swiftness of operation, disproves that theory. This is not to deny Marieke de Mooij's insistence that, if one realizes that people are different, then extensions reinforce those differences. Cultural values have been at the root of consumer behavior in the past, and in some domains, they remain so -- but not in all (p. 1).
Results of Experimental Research
Students in my course, "Writing for the Markets of Tomorrow" at the university, had their preconceived notions turned upside down by a recent survey they took based on the shopping trends of tourists to Nassau Square in Princeton, New Jersey. The Landau discount store has been a landmark of attraction for many years due to the excellent workmanship of their fine quality clothing, especially their coats, the authentic Austrian Loden coats. Yet, when interviewed by one of the students, clerks admitted...
origin (Survey, 2010).
The November issue of Trendwatching.com predicts that
"Virtually the entire world has joined the consumer arena, [and that we should] prepare for an avalanche of new brands, entrepreneurs and innovations from 'emerging'
markets that will have global potential and appeal. From aggressive Chinese brands to Turkish curatives to Brazilian
apparel, we're seeing a sharp increase in world-class companies that can and will compete for consumers' Dollars, Reais, Euros
Pounds, Rupees, Rands, or Liras." (p. 1)
According to Carnagie 2010, developing countries will account for two thirds of world trade in 2050 (11/18/10). Sociocultural variants are at least as important as physiological and psychological variants when one is trying to understand the interrelations of any consumer activity as it relates to human behavior on the whole. Ways of thinking, of purchasing, are learned by individuals within the context of which they learn ways of thinking…
References
Anonymous. "The Global Wine Industry." Marketplace. (2010). Web site:
http://www.duke.edu/web/soc142/team5/asianmarket.html.
Cho Lee, MW, Jeannie. (2009). "Asian and European palates: Language of Tastes." Web site: http://www.decanter.com/people-and-places/wine
De Mooij, Marieke. (2010). Consumer Behavior and Culture, a Handbook for Marketers and Researchers. New York: Sage Publications, Inc.
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