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Consumer Behavior
Current Events in Consumer Behavior
I choose to write about the first video on Youtube to reach over one billion views, as of very recently this year. The video comes from South Korea, and is an example of K-Pop, a genre of music and popular culture that has become increasingly popular around the world during this decade. The named of the video is "Gangham Style" by a South Korean artist named Psy. The video is a music video for a song and the video was only posted in July of 2012. Within less than six months, the number of views on this video have surpassed all of the greatest all time leaders in views on Youtube, mostly notably, pop star, Justin Bieber, who became famous because of the sheer number of views on his videos. Bieber went from a nobody, just an aspiring singer, to...
If "Gangnam Style" has received hundreds of millions more views than Bieber's videos, then one can only imagine what kind of effect one billion views will have upon Psy's career.
This phenomenon is relevant to studies in Consumer Behavior for a number of reasons. Views on Youtube are a way to measure the popularity and consumptive behaviors of users and viewers on Youtube. While certainly there are videos that people watch over and over again, one billion views is unheard of; it is historic. This is a clear example of the relationship between consumer behavior, a particular industry (music and/or media), and consumer behavior. The consumer behavior of those viewers who watched "Gangnam Style" has been clearly identified by the tally…
References:
BBC News. (2012). Gangnam Style hits one billion views on Youtube. 2012, Web, Available from: http://www.bbc.co.uk/news/technology-20812870. 2012 December 21.
Maxwell, A. (2012). PSY's 'Gangnam Style' hits 1 billion views. USA Today, 2012, Web, Available from: http://www.usatoday.com/story/life/people/2012/12/21/psy-gangnam-style-breaks-youtube-record/1784645/. 2012 December 21.
The inconclusive evidence shows the difficulty of regulating issues of science rather than policy, and given that it is not certain that these substances are dangerous in the amounts in cosmetics, the warning labels seem unlikely to influence consumer behavior. I ask the question: does more information promote better behavior? The answer is: not always. Millions of people eat artificial sweeteners, drink alcohol, and smoke cigarettes, despite warning labels on
During the survey of participants, the researcher investigates: Thai online game players' personal perceptions of online games; significant reasons that motivate the participants to play online games; factors that motivate participants to choose an online game; participants' opinions of digital society Affects of playing online games in real world. Study Objectives Objective 1 Conduct a thorough review of literature relating to online games and online game players in general, seeking specific information related to Thailand but also
Consumer Behavior - Analysis of Coca-Cola Consumer Behavior - Analysis of a Product or Service The objectives of this report are to discuss what consumer behavior is, why consumer behavior is vital, and how consumer behavior is influenced by the needs, goals, and motivations of the consumer. The purchase and use of a product by the Coca-Cola Company will provide support for this report. The consumer behavior of consumers of soft drinks
Consumer Behavior -- the Impact of Advertising "Brands should redouble their efforts in using advertising to grow brand advocacy through the integration of online and offline branded consumer contact points…[and moreover since] brand advertising stimulates website visits…" understanding the online and social media sites and applications can go a long ways to creating successful advertising campaigns… (Graham, et al.). Purpose and Expectations Advertising in the current global marketplace requires a great deal more
Consumer Behavior Project Skatetastic Skate Park Marketing Strategy Product Overview: Skatetastic is a new skate and BMX park that will be located in the city of Brookings, South Dakota. This skate and BMX Park offers two separate courses for customers to use, a concession stand for food and beverages, as well as instructors for scheduled lessons. This will be the only skate park within 50 miles of the city of Brookings, South Dakota.
As Farrell (June 14, 2000) states: "The idea is to make milk the "cool" drink. The "mustache" still runs, with current stars such as Britney Spears." The success of such milk advertising to teens, it seems, represents an especially skillful endeavor, since milk is otherwise so much (and traditionally) associated with babyhood and early childhood, life stages (and self-images and reflections by others) that teens in particular generally yearn