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http://www.nytimes.com/2011/10/18/business/airlines-focus-rewards-on-those-who-pay-more.html?_r=1&pagewanted=print
Recently, American commercial airlines have begun changing their frequent flyer programs to defray some of the increased costs of operations, largely because of high fuel costs. In general, the frequent flyer programs are examples of marketing concepts designed to promote customer brand loyalty, in this case, to particular airlines. The idea is that if airlines provide a benefit that is valued by its customers for using their product (airline flights) repeatedly, customers are more likely to make the effort to continue using the same airline instead of choosing flights by other criteria, such as convenience or even the bottom line. In principle, customers factor in the price and any inconvenience of using a specific airline as part of the benefits equation based on the value to...
Usually, airlines issue free tickets for flights and/or free upgrades based on the total number of eligible miles a customer flies with them.
Lately, the major carriers have begun reducing the availability of that perk by offering it based more on the amount of money spent by customers instead of strictly on the total number of miles they fly. The rationale is simply that revenue actually spent is a better measure of customer loyalty than miles flown. Frankly, it is surprising that airlines have taken so long to make this realization because it is common in other industries. Credit cards, for example, reward customers for how much they spend using their cards and not based on how many purchases they make. Likewise, Las Vegas hotels "comp" customers who spend a lot of money gambling and not based on how many nights they stay in their hotels.
http://www.nytimes.com/2011/10/18/business/airlines-focus-rewards-on-those-who-pay-more.html?_r=1&pagewanted=print
Recently, American commercial airlines have begun changing their frequent flyer programs to defray some of the increased costs of operations, largely because of high fuel costs. In general, the frequent flyer programs are examples of marketing concepts designed to promote customer brand loyalty, in this case, to particular airlines. The idea is that if airlines provide a benefit that is valued by its customers for using their product (airline flights) repeatedly, customers are more likely to make the effort to continue using the same airline instead of choosing flights by other criteria, such as convenience or even the bottom line. In principle, customers factor in the price and any inconvenience of using a specific airline as part of the benefits equation based on the value to the customer of the rewards furnished in return by the airline for customer loyalty. Usually, airlines issue free tickets for flights and/or free upgrades based on the total number of eligible miles a customer flies with them.
Lately, the major carriers have begun reducing the availability of that perk by offering it based more on the amount of money spent by customers instead of strictly on the total number of miles they fly. The rationale is simply that revenue actually spent is a better measure of customer loyalty than miles flown. Frankly, it is surprising that airlines have taken so long to make this realization because it is common in other industries. Credit cards, for example, reward customers for how much they spend using their cards and not based on how many purchases they make. Likewise, Las Vegas hotels "comp" customers who spend a lot of money gambling and not based on how many nights they stay in their hotels.
Contract Law In modern society, contracts have become an integral part of determining who is responsible for performing various actions in an agreement. It spells out the terms, conditions and how each party must behave in order for it to be enforceable under the law. To fully understand the way that this is occurring requires carefully examining key issues, the offer / acceptance / consideration, the different points-of-view and ethical issues.
Law of Contract Contract law As to concerned definition of law there are many definition among various schools of thought of law such that no particular definition is acceptable to them as universal definition of law, but nevertheless there is a common acceptable definition as to what the law is composed of and that it is a collection of rules and regulations governing human conduct prescribed by human beings for the obedience
Contracts Law: Disney World Jurassic Park Amusement Ride The first question at issue in this study has to do with the termination of an employee for poor sales performance who entered into a non-compete agreement with the company, specifically that of Disney. The employee, Simpson agreed that he would not directly or indirectly compete with Disney as an agent, employer, broker, or contractor for one year from the date of termination.
Contracts Law Case Study- Contracts Law There were two offers. There is an offer is a meeting of the minds can be reached by the recipient of the offer accepting the terms of the offer. The first offer was by Galaxy Computer store and consisted of Galaxy placing an ad in the paper for Pentium 4 computers for $3,000. The second offer was by Gabrielle and consisted of her offering a her
Contract law lies at the center of our legal system and serves as the basis of our whole society. Our society relies on free exchange in the marketplace at every stage. Contract law is what makes this probable. Exchanges in the marketplace always rely on voluntary agreements between people. These voluntary agreements would never if there wasn't contract law. Contract law works to make these agreements enforceable, which typically means
However, it must be noted that the doctrine of consideration has changed and therefore seems to have fixed many of its most impractical elements, or at least that is what has been argued. One example of a change is the fact that in regards to consideration, the requirement for a benefit has moved from the requirement to show a legal benefit to simply a practical benefit. Another aspect to the