¶ … corporations have been increasingly targeted for terrorist activities. Part of the reason for this, is because the traditional targets such as: military and government facilities have become difficult to conduct a successful attack against. As a result, terrorists have begun to focus more of their efforts on attacking various corporate interests. Where, the security is less and the odds are high of being able to inflict enough casualties as well as collateral damage, to create the same psychological impact. This is important, because it shows how terrorist organizations are increasingly changing their focus. Therefore, corporate interests need to be able to adjust to these changes, to avoid the negative impact that this kind of incident could have.
In the case of Host Marriot, they are wrestling with a number of unique challenges. As they are known for being a popular hotel for: tourists, business people and government dignitaries. At the same time, same their lack security procedures and large number of properties around the world have made them one of the primary targets for terrorist organizations. A good example of this can be seen with the 2008 attack of Marriot hotel in Islamabad, Pakistan. What happened was an Al Qaeda linked organization claimed responsibility for detonating a truck bomb. This would level the five story building and it would cause a nearby gas main to erupt in flames. Where, the attack would highlight the vulnerability of the facility, from a lack of proper security (i.e. concrete barriers and other safety measures). ("Deadly Bomb Blast Targets Marriot Hotel," 2008) This is important, because it shows the underlying challenges associated with, trying to protect the different properties from these kinds of incidents. As a result, Host Marriot needs to create an Incident Response Plan for these types of situations. To achieve this objective means that the plan must examine an opening scenario of such incidents and address all of the underlying challenges from this situation. Together, these different elements will provide the greatest insights, as to how the company can create an effective Incident Response Plan that will adjust to the different challenges they are facing.
Opening Scenario of a Possible Incident
The most likely situation that would be taking place is a similar kind of attack that occurred at the property in Pakistan in 2008 or there could be a Mumbai style attack. In the case of the Mumbai type of assault, terrorists could use: explosives, grenades and automatic weapons to size a number of popular tourist destinations. This would create a hostage situation resulting in: police and Special Forces units raiding the facilities where the terrorists were located (effectively ending the standoff). This is important, because if either one of these kind of attacks were to take place, it could expose the company to public relations disaster about security (for a host of different facilities). Once this took place, it would mean that many different guests would think twice about reserving any kind of rooms or conferences at the facilities. This could have negative impact upon earnings and the overall reputation the company has built with its cliental. ("Mumbai Terrorist Attacks," 2010)
When you step back and analyze this incident, it is clear that it is highlighting a number of different weaknesses at a host of different facilities around the world. At which point, the odds increase dramatically that terrorists will begin to target various hotels (in strategic locations). Part of the reason for this, is because they believe that these kinds of attacks could bring them the same type of exposure that took place with other high profile incidents (such as the Mumbai incident). Therefore, Marriot could become a target of opportunity for terrorist cells that want to create major disruptions and increase their exposure. This is significant, because it shows how the company needs to be utilizing ideas and strategies that have the flexibility to addresses these issues. While at the same time, it must be able to provide a basic foundation that can be augmented to specific security concerns in the region. Once this takes place, it means that the different facilities will be prepared against these kinds of situations (reducing the chances of terrorists successfully targeting various properties).
The Incident Response Plan for Host Marriot
To prevent the situation from spiraling out of control during the possible discovery of: suspicious activity requires creating plan that will specifically identify the different roles and responsibilities. This is important, because...
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