As Leavy explains, adding social value along with economic value promotes profit and growth within a company (Leavy, 2012). How did Starbucks grow to be so successful and synonymous with quality? The history of Starbucks shows the beginnings of what would one day be a worldwide, easily recognizable brand. As well as in recent history, Starbucks proves it will continue to be the brand for quality coffee for the masses.
Starbucks first opened its doors almost half a century ago, 43 years to be precise. They had a single store consisting of a roaster and retailer of ground coffee, whole beans, spices, and tea. From there after four decades, the company owns 21,160 retail stores in sixty-three countries with 175,000 employees. Most of those retail stores lie in the United States with 12,067 in total, making it one of the largest coffee chains worldwide. The company's mission statement is to nurture and inspire the human spirit, one cup, one person, and one neighborhood at a time (Morais et al., 2014).
Along with its history of ethical practices such as farmer loans and conservation, Starbucks wishes to focus on embracing diversity by including inclusion and diversity into the fundamentals of their leadership competencies. This means they expect all leaders to practice an inclusion