Digital Ethics Critical Response Dan Richards coins the phrase "netiquette," or a hybrid word combining "network" and "etiquette," to describe a new social code that is developing in digital spaces (Richards, N.d.). All groups form social norms when they interact with each other that develop over time. Groups will collective form opinions and norms about a range of different issues. Some of the issues that Richards presents include are related to technology and ethics and include items such as:

How does an online discussion board community handle flaming?

Is it right to give support to pirating sites?

What images are appropriate for re-tweeting?

Just how private should privacy policies be when agreeing to Terms of Services?

The environment online is much different than other forms of networking. With a face-to-face relationship you can experience more cues from non-verbal language and things that are not available in the digital world. There is also a substantial amount of anonymity that is provided online. Members of a forum may go by a screen name or avatar and not be directly identifiable. This makes the importance of a set of digital ethics an important aspect to these communities.

Richard uses Aristotle's appeals to describe the concept of persuasion...

In Aristotle's Rhetoric, there are three overarching appeals used to classify how we argue: logic (logos), emotion (pathos), and the character of the speaker (ethos) (Richards, N.d.). These factors work together collectively to form an overall portrayal.
These concepts are argued to also be applicable to Facebook profiles among other online activities. A Facebook profile will contain information about an user in distinctive categories that can be interpreted along the lines of Aristotle's concept of persuasion. Since the users choses their own material there self-representation is somewhat flexible and they can portray themselves in a wide array of different ways through the content they select. According to the article the portrayal should be aligned with your overall goals whether they relate to personal or professional ambitions.

I do not believe that many Facebook users consider Aristotle's arguments when they are constructing their sites. In fact, most users don't consider the overall design of their Facebook profile at all. It is usually constructed out of random content or pictures that accumulate as the use of the profile progresses over time. Eventually they seem to have a design but design is commonly an afterthought. For example, many people I…