As Moore continues, he notes, "Such time spent in designing and producing high-quality materials, planning teaching strategies, training trainers will increase the chances of success. There is a direct relationship between the institutional the effectiveness of a program and the time and money spent in its design" (Moore,). He cannot overstress the importance of this early design and strategy, and without it, the class will never be as strong or as instructional to the student.
How to implement this strong foundation is another element of this tip. Clearly, the designer and the instructor have to be on the same page. The instructor may not be familiar with distance learning on a large scale, and in that case, they should receive training and education on how to effectively develop distance learning course materials. It is a...
Moore advocates using expert advisors or consultants to bring a new distance education program together, and that is excellent advice for the mangers, as well. Experts understand the need for a good foundation and how to implement that foundation, and in a program just developing its distance education function, it is an absolute necessity for expert help in preparing the program.
In conclusion, Moore's tips are all very relevant to distance education design, and a good manager will not ignore any of them. However, the design and development phase is one of the most crucial, because these courses will not disappear after one or two semesters or class periods. If they are designed effectively, they will continue to draw students for years to come (with updates, of course). They can form the backbone of a successful distance education program, or they can doom it to failure - its all in the planning and development.
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