Encouraging Seniors to Use the Internet
Promotional Strategies of AARP
Author's note with contact information and more details of collegiate affiliation, etc.
Encouraging Seniors to Use the Internet
Many seniors who do not use the Internet do not use it because technology makes them uncomfortable. There are seniors who may not see the ways in which technology assists them in their daily lives and do not see the use for learning new technologies such as the Internet. Some seniors may just be afraid. Whatever the reason, seniors should use the Internet just as much as any other population. In fact, the greatest demographic of users on the rise of FaceBook is people ages 55+. More and more, seniors are becoming more comfortable with the Internet and their usage behaviors will influence the digital landscape just as much as any other group of users. Websites such as the American Association of Retired Persons (AARP) has a website that encourages the use of the Internet by seniors as well as promotes an active lifestyle for seniors. The paper will examine and analyze the strategies AARP employs to encourage the effective use of the Internet...
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