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Ensuring Research Quality in Qualitative Studies

Last reviewed: May 7, 2014 ~3 min read

¶ … Falter in Quality

The strength of the use of interviews as a data collection device is that they ensure a high rate of response; that the interviewer can tailor his or her response to the subjects' responses over the course of the interview; and the interviewer can clarify any ambiguous responses. Problems with interviews can arise when the subjects make their responses conform to the unintentionally communicated expectations of the interviewer, based on a desire to 'please' the researcher. To ensure quality control in my process of interviewing I tried to adhere to a relatively similar script between interviews for comparison of subject responses. I did not want to be overly directive during the interview and only intervened if the subjects were confused and had no response to my queries. I transcribed and recorded the interviews to ensure I was not missing any critical word choices that might be revelatory of the subject's attitudes. I also asked a limited number of questions given the time limit I had to ensure accuracy and so I could go over each subject's response very thoroughly.

To reduce bias, I tried to ask general questions rather than leading questions. I focused on the perceptions of the subjects to trafficking in general rather than specifically asked them about my research question. I also tried to proceed from general to more specific questions once again so I did not appear to be 'leading' the subjects in a particular manner, thereby tainting the results. I was relatively non-directive, even when it was tempting to sway subjects down a different path than the one they chose to take (for example, when someone did not understand what human trafficking meant). In the future, however, I think I would introduce some sort of 'mechanism' to ensure that in case the subject did not understand the first question, the subsequent questions would clarify the original term, although I did find it interesting after doing so much research on the subject that the phrase 'human trafficking' was not a universally known construct.

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References
2 sources cited in this paper
  • Whittemore, R., Chase, S.K., & Mandle, C.L. (2001). Validity in qualitative research.
  • Qualitative Health Research, 11 (4): 533-37
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PaperDue. (2014). Ensuring Research Quality in Qualitative Studies. PaperDue. https://www.paperdue.com/essay/ensuring-research-quality-in-qualitative-188960

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