Ethical And Societal Issues Of Term Paper

Length: 10 pages Sources: 5 Subject: Business - Advertising Type: Term Paper Paper: #86625585 Related Topics: Legal Drinking Age, Underage Drinking, Controversial Issues, Unethical Practice
Excerpt from Term Paper :

The concentration on action and violence draws larger audiences, yet is not effective in selling products Pechmann, Levine, Loughlin, Leslie, 2005).

Researchers have also found that the brains of pre-adolescents and adolescents have low levels of inhibitory control and therefore pursue reckless and risky activities due to their judgment not being fully developed (Cauffman, Steinberg, 2000). Adolescents who have seen reckless and risky behavior online or on television advertising are 80% more likely to engage in the behavior (Trimpop, Rudiger, Kerr, Kirkcaldy, 1999). The lack of inhibitory controls when combined with the an abundance of violent content leads quickly to replication of viewed acts of violence, especially in pre-adolescents, as verified through research completed (Trimpop, Rudiger, Kerr, Kirkcaldy, 1999).

Ethically this raises the question of whether the advertisers are more adept at the selling of violent acts than products, as the brains of the audience members they are selling products to are not developed enough to have inhibitory senses and judgment intact. While violent content as portrayed in both online and offline content does increase viewership and click-through rates in the case of online and digital content, it ultimately fails to sell more products as the act of violence is more memorable than the product shown (Kanti, Smith, 1994). For those marketing professionals that gain bonuses and increases in their salaries based purely on the activity, not the sales results of their advertising campaigns, the increase in violence with pre-adolescents and adolescents needs to be taken into account. Instead of creating advertising campaigns that appeal to this age group advertisers need to be targeting those demographic segments who have more fully developed inhibitory brain functions and can distinguish between what is dangerous or not. The many incidents of children, pre-adolescents and adolescents attempting stunts seen on television or online, sponsored by advertisers, need to be legislated against to protect children from making decisions they may see as perfectly logical and safe. The bottom line of all this is that marketers who are paid on click-through rates and views tend to rely on the most outrageous and controversial violence so their advertising campaigns are seen as successful when in fact there is often no increase in sales, only a great threat to children attempting to accomplish the same stunts and risking harm to themselves and their friends and family.

Tobacco and Alcohol Advertising Effects Are Lasting

Advertisers who concentrate on tobacco and alcohol advertising both offline and online often create lifelong customers from the ranks of children and teenagers seeing their advertisements. The fact the Joe Camel was specifically developed to attract children to Camel cigarettes is a case in point (Gilpin, White, Messer, Pierce, 2007). These researchers have created a maturity model that shows how over time children exposed to cigarette advertising, even as children, take just ten packs of purchases to become regular users of tobacco, and there is a 46% chance they will become lifelong smokers as a result. The use of promotional materials including the use billboards near elementary, middle schools, and high schools has also shown to be effective in stimulating trial use of cigarettes in school children attending these schools. The predominance of messaging around tobacco products continually fuels a sequence of trail leading to adoption and then heavy use on the part of pre-adolescents and adolescents (Gilpin, White, Messer, Pierce, 2007).

The ethics of advertisers concentrating on children as early adopters has been assailed by the U.S. Congress and lawmakers which have outlawed these advertising practices and relied on federal agencies to ensure that children are protected from both offline and online advertising by tobacco companies concentrating their messages on the youngest group of consumers they possibly can introduce to their products. it's blatantly unethical to advertise these products to children who, as was seen in the studies relating to violence, do not have a fully developed set of inhibitory functions in their brains to discern if smoking is good for them or not. The Truth campaign has been highly successful in getting children to give up smoking if they have already tried it and not trying it in the first toys when in fact there are major health consequences of using them.

In the area of alcohol and liquor, the same unethical advertising strategies also pervade this area. Liquor advertising now stresses alcoholic drinks that are portrayed as fruity and like punch, while the intoxicating and addictive aspects of alcohol are never presented to the children advertisers seek to sell to. The retort of advertisers is that they have labeled their products as for those above 21 or legal drinking limits serves to only challenge underage children targeted by their advertising to seek ways of gaining the drinks for consumption (Cray, 2001). There's an even more addictive aspect to selling children liquor, and that is the fact that being drunk is often seen as a bade of honor in certain social circles, especially in middle and high school (Pechmann, Levine, Loughlin, Leslie, 2005). Clearly supporting self-destructive behavior, advertising alcohol and all forms of liquor with veiled references to pre-adolescents and adolescents can also lead to accidents and over the long-term, addiction. In addition, children in pre-adolescent age groups seek resolution of the turmoil and floating anxiety they have of moving from elementary to middle school, and the big jump from middle school to high school. Online advertising of liquor and the carefree attitude these advertisements show is for many children seen as a panacea to all that trouble them. In the turmoil and uncertainty of facing down some of life's biggest challenges, they revert to alcohol for a sense of control over their lives (Pechmann, Levine, Loughlin, Leslie, 2005). As their brains have limited inhibitory development and the quick fix of alcohol becomes a sought-after escape (Cauffman, Steinberg, 2000).

Summary

Advertisers strive to deliver messages over the rising voice levels of competing and substitute products in addition to the growing importance of all forms of consumer-generated media including blogs, viral videos and Wikis. The fact that many advertisers realize these forms of online communication can deliver exceptionally strong results from viewership while appealing to children is blatantly unethical and is tantamount to sacrificing these children's lives for high advertising ratings. For the sake of their financial bonuses that are calculated not on products sold, yet on views of their online advertisements, these advertisers sacrifice children for financial gain. Thankfully there are more and more safeguards on the advertising of sexually oriented content, violent content and the selling of cigarettes and alcohol. Just as advertisers can specifically target audiences online and increasingly offline through research, there is the moral and ethical responsibility to protect, not exploit children for financial gain.

References

Charlie Cray (2001). Booze for kids. Multinational Monitor, 22(6), 4. Retrieved February 22, 2008, from ABI/INFORM Global database. (Document ID: 74131265).

Cauffman, Elizabeth and Laurence Steinberg (2000), "(Im)maturity of Judgment in Adolescence: Why Adolescents May Be Less Culpable Than Adults," Behavioral Sciences and the Law, 18 (6), 741-60.

Glenn Cummins (2007). Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment. Journal of Promotion Management, 13(1/2), 95. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 1398611091).

Matthew C. Farrelly, Kevin C. Davis, M Lyndon Haviland, Peter Messeri, Cheryl G. Healton. (2005). Evidence of a Dose-Response Relationship Between "truth" Antismoking Ads and Youth Smoking Prevalence. American Journal of Public Health, 95(3), 425-31. Retrieved February 26, 2008, from ABI/INFORM Global database. (Document ID: 820162831).

Elizabeth a Gilpin, Martha M. White, Karen Messer, John P. Pierce. (2007). Receptivity to Tobacco Advertising and Promotions Among Young Adolescents as a Predictor of Established Smoking in Young Adulthood. American Journal of Public Health, 97(8), 1489-1495. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 1333803211).

Scott Hensley (2005, March 21). In Switch, J&J Gives Straight Talk on Drug Risks in New Ads. Wall Street Journal (Eastern Edition), p. B.1. Retrieved February 21, 2008, from ABI/INFORM Global database. (Document ID: 810176401).

Prasad, V Kanti, Smith, Lois J. (1994). Television commercials in violent programming: An experimental evaluation of their effects on children. Academy of Marketing Science. Journal, 22(4), 340. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 37493).

Hye-Jin Paek, Michelle R. Nelson. (2007).…

Sources Used in Documents:

References

Charlie Cray (2001). Booze for kids. Multinational Monitor, 22(6), 4. Retrieved February 22, 2008, from ABI/INFORM Global database. (Document ID: 74131265).

Cauffman, Elizabeth and Laurence Steinberg (2000), "(Im)maturity of Judgment in Adolescence: Why Adolescents May Be Less Culpable Than Adults," Behavioral Sciences and the Law, 18 (6), 741-60.

Glenn Cummins (2007). Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment. Journal of Promotion Management, 13(1/2), 95. Retrieved February 23, 2008, from ABI/INFORM Global database. (Document ID: 1398611091).

Matthew C. Farrelly, Kevin C. Davis, M Lyndon Haviland, Peter Messeri, Cheryl G. Healton. (2005). Evidence of a Dose-Response Relationship Between "truth" Antismoking Ads and Youth Smoking Prevalence. American Journal of Public Health, 95(3), 425-31. Retrieved February 26, 2008, from ABI/INFORM Global database. (Document ID: 820162831).


Cite this Document:

"Ethical And Societal Issues Of" (2008, February 29) Retrieved December 1, 2021, from
https://www.paperdue.com/essay/ethical-and-societal-issues-of-31820

"Ethical And Societal Issues Of" 29 February 2008. Web.1 December. 2021. <
https://www.paperdue.com/essay/ethical-and-societal-issues-of-31820>

"Ethical And Societal Issues Of", 29 February 2008, Accessed.1 December. 2021,
https://www.paperdue.com/essay/ethical-and-societal-issues-of-31820

Related Documents
Advocacy Plan Billy's Case Has Societal Issues
Words: 1015 Length: 3 Pages Topic: Children Paper #: 50084030

Advocacy Plan Billy's case has societal issues of family, school, and peers. Family is the biggest societal factor because it is the first place children start their learning processes. Where Billy's family was abusive, "dysfunctional families subject kids to stresses that lead to risky behaviors" (McWhirter, McWhirter, McWhirter, & McWhirter 2013). Billy has learned to handle his problems with anger. Being placed into foster care, he was also subjected to other

Ethical-Legal Nursing Discussions - Part II Moral
Words: 3541 Length: 8 Pages Topic: Health - Nursing Paper #: 22934943

Ethical-Legal Nursing Discussions - Part II Moral Distress and Moral Integrity Comment by Ileana: OverviewMoral Distress in Advanced Practice NursingThe meaning of moral distress has been changing in nursing. No definition fits all dilemmas. Moral distress includes cultural beliefs, religious beliefs, educational level, and outside forces that influence thinking. It is important to learn that moral distress is an emotion managed by coping and emotional intelligence. Analyze the difference between moral distress

Ethical Dilemma in the First Scenario, the
Words: 1216 Length: 4 Pages Topic: Business - Ethics Paper #: 12740747

Ethical Dilemma In the first scenario, the vice president of a beer company has been asked to organize a lobbying effort to reduce the drinking age to 18. From a strictly legal perspective, there is nothing wrong with this request. The company has the legal right to lobby government for legislative changes that it wants to see. Indeed, the Citizens United ruling expands the privilege of free speech in elections to

Ethical Issues in Family and Marital Therapy
Words: 3218 Length: 10 Pages Topic: Psychology Paper #: 54130558

Ethical Issues in Family and Marital Therapy It has been mentioned that insufficiencies of the APA ethical standards for marriage and family therapy have not been appreciated fully. Guidelines that are in regards to the therapist accountability, confidentiality, and informed consent can really just sometimes turn out to be unclear with individual clients, nevertheless they are even more complex when multiple family associates are observed together when they are in therapy.

Ethical Practices Within Business
Words: 1481 Length: 5 Pages Topic: Energy Paper #: 47205201

Ethical Practices Within Business BP Struggles to Resolve Sustainability Disaster Over the past 20th century and in the 21st century, ethics has neither been an option nor a luxury. It has not only become a moral or legal responsibility, but has also been an organizational priority within all sets of work groups, including both public and private institutions, organizations and companies. Ethical practices have also become the only strategy to combat the

Ethical Code of Conduct Every Company Needs
Words: 692 Length: 3 Pages Topic: Careers Paper #: 42459295

Ethical Code of Conduct Every company needs to understand the importance of having an ethical code of conduct in place. For an organization working in import and export, the same stays true and will in fact need to be further enhanced since the organization will be frequently dealing with people in other countries and hence needs to be even more ethical in its practices. Ethical code of conduct needs to follow