Ethical Practices Within Business BP Struggles to Resolve Sustainability Disaster

Over the past 20th century and in the 21st century, ethics has neither been an option nor a luxury. It has not only become a moral or legal responsibility, but has also been an organizational priority within all sets of work groups, including both public and private institutions, organizations and companies. Ethical practices have also become the only strategy to combat the growing impatience within the society, as well as their responsible competitions and/or actions. These ill and unethical acts may in the long run impoverish a section of the regional economy through various organizations while enriching the crafty economies. Organizational leaders must thereby keep abreast of the rapidly changing technological advancements together with their possible effects on globalization, competitor products and services, opportunities, and threats that their organizations may face. Over a century, BP, the formerly Anglo-Persian Oil Company and British Petroleum Company, has confronted lots of ups and downs in its operations (Carl 342). Regarding the problematic business operations, workers' hazards, emission of the greenhouse gases, and environmental damages, BP has been confronted by a number of controversial challenges, which in many cases required positive and ethical response. This paper attempts to analyze how positively and/or ethically the BP has acted in response to combat its previous and possible challenges in the future.

Regarding the subsequent challenges that faced the BP over the past years, including the hazardous explosions, oil pipeline leakages, and other forms of transportation spillages, the company has attempted to involve in various ethical practices that can help it re-structure and repair its tattered image. Over some time, BP has been striving to re-position itself and brand itself a new image of being an environmentally friendly organization via making various investments in ethical initiatives and renewable energy systems. According to Carl, BP was the first oil company to realize the existence of global warming, and thereby launching an initiative focusing on the possible clean forms...

Moreover, the company changed its name into BP and later attempted to re-brand itself as "Beyond Petroleum" from the formerly famous British Petroleum. This attempt aimed at automatically sending signals to the company's stakeholders about its new focus on environmental friendly activities, sustainability and the need for moving beyond the non-renewable sources of energy.
According to the research conclusion made by investigative teams, which were set to analyze the root cause of the horrible leakage and/or spillage, BP's cooperation with the Transocean contractor "Halliburton" could have had an upper hand in spillage disasters. The contractors could have used short procedures during which, the final steps in the pipe installations could have been compromised to cut-off some costs of construction. This act was irresponsible and could have catalyzed the explosion and spillages (Carl 345). After a few decades of repeated ethical misconducts and environmental violations by some sectors within the oil industry, the stakeholders became so weary of the oil companies during the commencement of the twenty-first century. For instance, the rising gas prices, toxic emissions, oil leaks, the dwindling petroleum supplies, and diverse forms of environmental pollutions from some oil companies, converges to create and paint a very horrible image of the entire oil industry. Subsequently, a vital topic arose within the world debates concerning the world's future energy supply, focusing on the greenhouse gas emissions and the global warming effects. BP has made various attempts towards repairing its shabby image and reforming the generalized public perception that the entire petroleum industry is irresponsible and involves unethical practices, which violates the societal and environmental rules. Partially, BP responded to these concerns by changing its identity from British Petroleum into a simple name- BP, and advanced it alternative energy offerings within its mix of products.

Upon the BP's realization of its ethical obligations in conserving the environment, the BP's leaders proclaimed ethical and environmental concern, which stated that all people are citizens of the world and that everyone has an obligation to share the responsibility of conserving the world's accessible resources by encouraging its sustainable developments. Furthermore, BP became the world's first energy firm to disclose the public recognition of the possible climatic changes (Carl, 346). As a result, even though its primary product is petroleum, BP finally accepted that global warming is a human-made phenomenon and begun to seek and exploit the alternative revenue torrents, such as establishing wind firms and other energy sources with lower emissions. This confirmed the company's reformed…