Lastly, there are also rather small communities of: Turkish, Greek, Arabic, and Jewish Marketing to ethnic minorities," n.d.). As Larry Light, McDonald's executive vice president and global chief marketing officer, noted at a speech to the Association of National Advertisers Annual Conference, in 2004, "Mass marketing is a mass mistake" (cited "Multichannel," 2005). What Light understood is that only through multidimensional, multi-segment marketing can organizations hope to compete in an ever

Ethnic/Race in the News Media Race and Ethnicity in the News Media When news media made the conversion to radio from print only, a new era was born in America. The birth of television pushed the mass media to an even more omnipresent place in our society. Today it is impossible to avoid the news media without reverting to a completely hermetic and reclusive state. Newspapers, radio broadcasts, television, and the Internet

Interview and Analysis Jerome X," (not the respondent's real name) is a twenty-six-year-old individual of Jamaican parentage who has lived most of his life in America. He was born in Birmingham, in the United Kingdom to a Jamaican mother and father. They moved to the United States when Jerome was five. Currently, Jerome works in Macy's at the Freehold Mall (also a fictional name) as a shoe salesman. However, Jerome is

Sooner than expected, the place became populated with variation of races - natives and whites. The place, now called as the New Brooklyn has the following characteristics (Hampson, 2003 pp 14): Big area which can accommodate more or less 100,000 residents The population is fast growing, with a 110% growth rate The populace are racially and ethnically diverse These characteristics of the area provided positive and negative impact to the people living in it.

For example, the Monday, June 12 online version of the New York Beacon has on the front page a story (originally published May 24, 2006) titled "Ray Nagin Re-Election Forced by Power Grabbing Whites." The story reported that it was "white people, not blacks, who got Ray Nagin elected." Another story of great interest to black readers was the article (May 6, 2006) on U.S. Congressman Bill Jefferson, who

Migration - UK The history of humanity is also the history of migration, according to professor Harzig and colleagues. The original Homo sapiens migrated out of East Africa and spread slowly across the world (Harzig, 2009, 8). Essentially, migration is the cross-border activity that individuals carry out in order to relocate for a number of potential purposes. The five basic aspects of migration are as follows: a) migration "within a cultural