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Thus, today, if someone asked you whether they should invest in Apple, Inc., the answer would be "yes."
Appendix a Steve Jobs: CEO and Co-Founder
Steve Wozniak: Co-founder
Timothy D. Cook: COO
Peter Oppenheimer, CFO
Philip W. Schiller: SVP of Marketing
Jonathan Ive: SVP of Industrial Design
Tony Fadell: SVP of iPod
Ron Johnson: SVP of Retail
Sina Tamaddon: SVP of Applications
Bertrand Serlet: SVP of Software Engineering
Scott Forstall: Vice President of Platform Experience.
Appendix B
Mac Personal Computer System
Mac OSX and OSX server
Ipod and iTunes
IPod Hi-Fi
Quick Time
ILife, iWork
Safari
Apple Remote Desktop
Xsan
Final Cut Studio
Logic Pro
Apple TV
Aperture
Final Cut Studio
Cinema Display
Appendix C
Strengths:
Apple has seen new success as a result of its iPod music player, which has increased profits by $320 in the second quarter of June, 2005. The positive reviews of iPod has given the company new marketing opportunities for its other products, thus seeing an increased positive brand perception of its Macintosh computer line. As a result, Apple has established itself as one of the most well-established and healthy technology-based brands in the world and has a very healthy and loyal customer following. As a result, Apple is successful...
For example, the highly anticipated Apple iPod Nano was released with a faulty screen and thus required a large-scale recall. Also, because much of Apple's recent success stems from its iTunes program, Apple is under pressure from the music industry to increase the prices on music downloads which, if it does, could give Apple a negative reputation in terms of its customers.
Opportunities:
Apple's main opportunities include a continued expansion of its iTunes technology and iPhone mobile format. Expansions in the offerings of iTunes, including the development of podcasts and movies and television are other areas that present opportunities for expansion.
Threats:
The most significant threat to Apple is the high level of competition that exists in the it industry.
Appendix D
Apple's earning and profits has continually increased since the year 2000. Fiscal years ending in 2005 and 2006 both saw significant increases in Apple's revenues. At the end of 2005, Apple's after tax income was $1,328 million, which was a 399.24% increase from the previous year. For the fiscal year ending in 2006, Apple's after tax income was $1,989 million, which represented another 49.7% increase. Apple's earning per share for the 2006 fiscal year was $2.27, whereas in the previous year it was $1.55 and the year before that only $00.36.
The most significant threat to Apple is the high level of competition that exists in the it industry.
Appendix D
Apple's earning and profits has continually increased since the year 2000. Fiscal years ending in 2005 and 2006 both saw significant increases in Apple's revenues. At the end of 2005, Apple's after tax income was $1,328 million, which was a 399.24% increase from the previous year. For the fiscal year ending in 2006, Apple's after tax income was $1,989 million, which represented another 49.7% increase. Apple's earning per share for the 2006 fiscal year was $2.27, whereas in the previous year it was $1.55 and the year before that only $00.36.
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