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The Communities as Stakeholders
It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While it can be argued that Ford has implemented a similar approach and has paid increased attention to clients rather than communities, the automobile maker cannot be accused of wrongful behavior within the communities in which it operates. And this is even true despite the massive firings which shook the company throughout the past year as they were simply taken as drastic measures to help the company overcome the financial crisis, and not as direct endeavors aiming to attack the well-being of the communities. In order to better understand the company's implementation of concepts and notions of communities as stakeholders, it is best to pinpoint some of the actions employed by the company's managerial team relative to communities. For instance, the company founded its Ford Motor Company Fund and Community Services subsidiary, which "promotes corporate citizenship, philanthropy, volunteerism and cultural diversity in communities where we do business. The Fund supports initiatives and institutions that foster innovative education, auto-related safety and American heritage and legacy. Ford's presence in the community also provides opportunities for salaried employees and retirees to volunteer through the Ford Volunteer Corps" (The Ford Motor Company 2008 Annual Report).
The number and nature...
To pinpoint some of them however, one could refer to the following:
The Ford Motor Company Fund offers its expertise to companies striving to more efficiently allocate their resources and to increase the quality of their products and services
The Ford Volunteer Corps donated time to planting trees, carrying for children, building play grounds, cleaning the communities and so on Ford donated 82 refrigerated trucks to Feeding America, the organization striving to reduced hunger; the trucks increase the institution's access to people in need from various regions; they delivered over 78 million meals (Ford Motor Company Fund and Community Services 2008 Annual Report).
References:
Svendsen, A., 1998, The Stakeholder Strategy: Profiting from Collaborative Business Relationships, Berrett-Koehler Publishers, ISBN 1576750477
2009, The Ford Motor Company Website, http://www.ford.com last accessed on November 18, 2009
Ford Motor Company 2008 Annual Report, http://www.ford.com/doc/2008_annual_report.pdf last accessed on November 18, 2009
Ford Motor Company Fund and Community Services 2008 Annual Report, http://www.ford.com/doc/ford_fund_2008_annual_report.pdf last accessed on November 18, 2009
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