For the most part, there appears to be a good deal of truth in the author's recommendation for a balanced approach towards successfully implementing globalization. There certainly seems to be a large amount of pride involved in the traditional notion of globalization, in which countries assume that it is only due to their "superior business model" (Ghemawat, 2003, p. 78) that their product is succeeding domestically, and they merely have to mimic those same domestic tactics internationally to achieve global success.
Yet the most insightful aspect of this article comes near the conclusion. After giving numerous examples of companies that profited by utilizing arbitrage, the author steers towards examples in which organizations exploited both differences and similarities. One of his final examples, nonetheless, is of a company that fails to provide a good balance of similarities and weaknesses and suffers economically as a result....
Ghemawat believes that this strategy is wrong. Instead of attempting to import pre-existing business models into areas where a company is expanding, Ghemawat believes that companies need to embrace what he refers to as arbitrage, the ability to exploit differences rather than similarities. Ghemawat believes that there are four dimensions of difference: cultural, administrative, economic, and geographic. Furthermore, he suggests that arbitrage, alone is not a sufficient global strategy; he
ZAP and the Electric Vehicle Industry Executive Report This report will be discussing several relevant aspects related to ZAP and to the electric vehicles industry. After a brief introduction, I will proceed to discuss in detail an analysis on the current situation at ZAP and in the industry. I will be including here a SWOT analysis, a competition analysis based on Porter's five forces model and an extensive analysis of the external environment,
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