Belal, H.M., Shirahada, K., & Kosaka, M. (2013). Value Co-Creation with Customers through recursive approach based on Japanese Omotenashi service. International Journal of Business Administration, 4(1), 28-28.
Kim-Shyan Fam, Waller, D.S., Ernest Cyril, d. R., & He, J. (2013). Advertising dislikeability in Asia. Asia Pacific Journal of Marketing and Logistics, 25(1), 144-161.
Gloria, a.M., Wulf, C., & Mullen, H. (2013). Internet marketing to 50+ generations in the UK and France. Journal of International Consumer Marketing, 25(1), 45.
Marieke, d. M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85.