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Google China
In today's world, a code of ethics is vitally important to navigate the complex systems that make up society and business. In business particularly, a code of ethics serves as a guideline for maintaining good relationships with customers and business partners. Where the appropriate ethical viewpoint becomes murky, a clear code of ethics can assist in decision making, especially where business relationships are concerned. In the case of Google's 2010 announcement that it was likely to leave China, there were several cases of murky ethical waters to navigate. This is not only so of its direct business relationship with the host country, China, but also the one with its worldwide customers and other interested parties. While Google may have had sound ethical grounds for its announcement, the way in which it handled the aftermath of the announcement might be considered somewhat rocky where ethics are concerned.
According to Acohido (2010), Google's decision to leave China in 2010 was based upon two main factors: Cyber attacks on the Google accounts of human rights activists...
While these are sound reasons, the announcement appears somewhat sudden. After years of operating in the country, Google's sudden problem with censorship in the country seems strange. Surely the censorship laws have not changed over the years of Google's operations.
When considered in the light of ethics, one might question Google's integrity when entering the country in the first place. Why is there a concern over censorship at this point in the relationship, after years of operating under it in the country?
One answer may be that Google was seeking to strengthen its stance in terms of the cyber attacks, which, according to the company, have been on the increase. Google might have felt that its argument against the attacks was not strong enough, or that it did not have sufficient evidence to lay blame for the attacks at the door of the Chinese government. The deceptive quality of such actions ranges towards the unethical. Indeed, when this is taken into consideration, it…
References
Acohido, B. (2010, Jan. 13). Google stops short of fingering China for cyber attacks. USA Today. Retrieved from: http://content.usatoday.com/communities/technologylive/post/2010/01/googles-statement-stops-short-of-fingering-chinese-government-for-cyber-attacks/1#.T2MvcxHxrYQ
Efrati, A. And Chao, L. (2012, Jan. 12) Google Softens Tone on China. Wall Street Journal. Retrieved from: http://online.wsj.com/article/SB10001424052970203436904577155003097277514.html
China's Intellectual Property Rights: Current Issues, Strategic Considerations And Problem Solving In this paper, the focus is primarily on the Intellectual Property Rights (IPR) that are given to individuals within the Republic of China. The paper starts off by defining IPR and the different ways that IPR is provided like copyright infringement. The paper them moves on to define IPR and its progression in China through the imperialistic years, the era
Google Introduction and Description of the Company Organizational Structure Industry Analysis Value Proposition Financial Performance Figure 1.1 Revenue and Net Income Growth TOWS Strategies BCG Matrix Leadership Alliances Measures Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the
Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's
Navigating between these extremes will require the company to consider the following two recommendations. First, as the company is known for having a highly analytical culture where development is quantified at each stage and even the projects generated during the 20% time of employees is measured, Google needs to take the enterprise-level (or large corporation) needs list and prioritize it, and then put incentives on the top fifty of these
I. Market Domain: Search Engine Industry The search engine industry covers firms operating search-based internet sites and search engines displaying ads. Their services are normally offered free of cost and their income comes from ads (i.e., " paid click.& quot; when users click ad links). Search engines rely on numerous free services like news, e-mail, entertainment and social networking for attracting internet users (Clyde, 2000). A. Historical Significance: Analyze historically significant pivot