Google is the catalyst of knowledge sharing in these industries struggling to survive. Without Google, the business processes of mass customization would not have permeated industries that need an injection of innovation to survive. An extreme example but powerful one, this revolution in the most asset-intensive industries globally puts into hard facts what Google does very well, and that is accelerate knowledge transfer. Nicholas Carr's analysis of Google dumbing us down also completely misses the point of how people learn over the long-term. The three core values of autonomy, mastery and purpose must be present for anyone to be motivated to learn and change based on knowledge. Google gives anyone the opportunity to autonomously search for information, master it by...

To argue that Google is dumbing us down is to imply that free access to the most extensive collection of knowledge the world has ever known is somehow harmful or negative because it forces a skimming of subjects. Mr. Carr neglects the fact that anyone can choose to delve as deeply as they choose into a subject of interest, or skim over it for cursory details, it is the individuals' choice (Anderson, Lee, et.al.). Paradoxically Carr misses the point that this choice is what autonomy is all about, one