¶ … Hot Topic so successful as a retailer? What makes them so popular with their employees? How can they keep their success going?
Hot Topic is a youth-oriented apparel and accessory store featured in malls across the country. What is so impressive and unusual about Hot Topic is the way in which it has been able to remain successful for so many years. It is a 'trendy' store that has continued to be trendy for many generations of teens.
Hot Topic's CEO Betsy McLaughlin recently resigned from the company and has been credited with fostering its success over the decades (McLaughlin resigns from Hot Topic, 2011, California Apparel News). McLaughlin was responsible for the creation of one of the company's subsidiary divisions, the 'Torrid' line of clothing which showcases attractive fashions in plus sizes for teens (McLaughlin resigns from Hot Topic, 2011, California Apparel News). Just as Hot Topic is unique as a mall store and fulfills many teens' unmet needs for a style that is more hardcore and gothic than the offerings of the Gap and the Limited, Torrid satisfies an unmet need for overweight teens to look stylish.
The company's atmosphere is teen-focused atmosphere...
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