Market Society Material and Ideological Conditions
A great transformation occurred at the end of the Medieval Age, when a resurgence of classical humanism and an age of Enlightenment led the way to an industrial revolution and a restructuring of European affairs. The Old World religion gave way to a Protestant ethos which shaped the philosophies of the centuries that followed and the rise of democratic societies and the "middle class" altered the way nations conducted business. This paper will discuss the material and ideological conditions that supported this "great transformation" (Polanyi), the characterizations of the market society, the significance of the transformation, and the connection between the "Protestant work ethic" and the "spirit of capitalism" as defined by Max Weber (Bendix).
The transition from medieval to market society came about by a shifting of societal values. Trade between East and West increased as technology and the means of travel increased. The authority granted to the Roman Pontiff began to be assumed by regional rulers, like Henry VIII who declared himself head of the Church in England. Taxations and tithes were affected as a result and the new emphasis on wealth and luxury items in Europe by the 16th century helped to create material and ideological conditions necessary for the shift to a market society. Prior to the emergence of the capitalist market society, traditional economies flourished in which "leisurely work habits" were commonly preferred to long hours and more pay (Bendix, p. 52).
The religious wars that raged in the 16th century, however, allowed for a more urban society to emerge, as regional rulers turned to the mercenary and began supplying the means of soldiering whereas before in earlier societies, as Weber notes, soldiers were expected to bring and maintain their own materials. A more centralized society in which "kinship" (Bendix, p. 52) was less reliable than bureaucratized methods (due to the fracturing of Europe and the creation of various factions of thought and belief) emerged to take the place of the medieval society which had a more defined "place" for each individual and each individual class was expected to look after itself.
What characterizes market society is the overall focus of all aspects of life on the exchange of goods, the establishment of wealth, material gain, and market economics. Financial industries emerge and centralization is key in bringing about central banks. The influence of central banking can be seen in every market society. Previous to the rise of the market society, monarchs had more control over a nation's money supply, but with wars and mounting debts, private financiers gained leverage over rulers to influence in both political and economic ways the direction of said nations. As the new focus of the New World was money-oriented as well as Protestant in ideology (which was more centralized and impersonal than the Old World ideology), the influence of private financiers and their ability to erect central banks in the major nations helped to bring the market society into being. This transformation is significant because it helps to explain how society changed so radically from the medieval age to the modern age. The division of labor that resulted from centralization, industrialization, and Protestant ideology (Weber's bureaucratic system based on Calvinist doctrine, for example, and the "Protestant aptitude for commerce" (Bendix, p. 55)), coupled with the movement of people into urban areas from rural areas, took the means of providing for oneself and one's family away from one and made him more dependent on others within the market society. No longer could one tend to one's own garden or farm or mill in a local village because many people had moved to cities. Buying provisions replaced growing or making them for oneself. The era of the skilled laborer gave place to the micro-skilled laborer.
Because of the inter-dependency of individuals within a market society, the "struggle for survival" is never fully felt (Heilbroner, p. 2) in a market society, but this may also be seen as a false sense of security, as total war among the nations can bring this struggle back in a flash, as people certainly experienced in Europe in WW1 and WW2.
Nonetheless, in the workplace the market society produced a different kind of struggle -- not a struggle for survival but a class struggle. As mass-production became pivotal to the market society, skilled labor gave place to "routinized, regimented, and subordinate modes of work activity" (Rinehart, p. 46). Kinship of the Old World variety did not dissolve entirely but was supplanted by unions, which employers...
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Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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