Human Resources Management HRM Functions. Your Best Essay

Length: 5 pages Sources: 10 Subject: Careers Type: Essay Paper: #80451910 Related Topics: Public Personnel Administration, Media Bias, Human Resource Development, Community Resources
Excerpt from Essay :

¶ … Human Resources Management (HRM) functions. Your Best practice used by companies to recruit university / college students

As the society evolved, the role of the human resources has also undergone a series of changes. At the commencement of the Industrial Revolution, the workforce was perceived as the force operating the machineries, making no claims, working in difficult and unsanitary conditions and for miserable pay. With the aid of unions and legislations, the workforce has transformed into a force which adds value to the entity and supports it in reaching its overall objectives.

The modern day employee is more than ever valued and cherished within the organizational climate. While this is true in most sectors, it is mostly obvious within the services industry, where there are no material products to offer, and the employees are the ones who generate customer satisfaction.

BWKN Consulting is a financial consulting firm which offers its services to both individual and well as organizational customers. It provides support on financial management, savings, investments, budgetary controls, internal audits as well as other issues related to financials -- as these arise in the individual context of each customer. BWKN Consulting takes great pride in its flexibility, personalization and high quality services.

In order for the company to sustain these competitive advantages, it requires a highly trained and skilled staff. One particular means of ensuring this type of staffs is that of hiring students or young graduates and forming them into the organizational culture. Students are on the other hand satisfied as they are given the ability to supplement their class learning and to gain experience in the field (Hilt and Lipschultz, 1996).

The recruiting of students at BWKN Consulting is a rather novel activity and the human resources department is still struggling to find the most adequate way of attracting the desired students. The common means used in this direction is that of advertising the positions in the local media, generally the newspapers. Specifically, the human resources department will create an advertisement in which it states the availability of entry level positions for students. Additionally, the advertisement will strive to allure students in a dynamic workplace in which they can further develop as future financial analysts and consultants.

The recruiting of candidates through the media is a long tested method which enjoys a series of benefits. At a generic level, the costs associated with this type of recruitment can easily be managed and controlled by the economic agent. Additionally, the method is simplistic and does not involve major efforts or risks. Probably the most important benefit of job advertising is that it is conducted in a safe environment and it is easy accessible by both employer as well as candidate (Pissarides, 1984).

A late development in media recruitment is constituted by the expansion of the virtual media. Specifically, as the presence of the internet in most human sites increases and as the social networking websites become more popular, recruiting in the virtual community becomes more and more common. Several issues are raised regarding internet recruiting, such as security of data, confidentiality, controls and so on. Nevertheless, it is expected that this type of recruiting would be increasing in the future. Internet recruiting was initially present in North America, but it has increased its popularity in Europe and also the Asia-Pacific region (Bartram, 2002).

In the particular case of university recruiting however, it reveals a series of limitations. For instance:

It does not customize the recruiting method to the unique needs and features of university students

It only manages to reach a limited number of prospective candidates

It does not integrate the educational and personal features required in any interaction with students....


In other words, it does not establish a relationship between recruiting and socialization (Doverspike, Taylor, Shultz and McKay, 2000)

It does not identify the necessary candidates, but it merely places the advertisement and hopes the students will find it

It does not sufficiently inform about the employer, nor does it motivate the prospective candidates, as a good recruiting effort ought to do (Allen, Van Scotter and Otondo, 2004)

The media contains bias (Niven, 2003) due to political, social or otherwise reasons and it as such impedes a process of effective student recruiting.

Overall then, media recruiting is a method of the old days. In a context in which the world is changing, it is important for human resource departments across the globe to develop new means of attracting employees. And this need is impending as a result of the changes which impact the modern day society, such as incremental organizational expenses, globalization or the aging and retirement of the baby boomers. All these features -- alongside with several others -- indicate the need for innovative recruiting methods (Girovasi, 2007).

In order to best attract students, it is recommended that BWKN Consulting developed and implemented a new means of university recruitment. This is virtually based on the formation of a communications team within the company. The team would be formed from at least one human resources specialist, and a financial consultant. They would work together to develop an attractive presentation, which they would then present in front of the students, in campuses.

The BWKN Consulting human resources specialist would beforehand research the universities in the area and identify those which specialize in financial courses. He would then approach the school administrations and discuss the possibility of holding presentations on campuses. As the agreement is reached, the presentation would be promoted through two main channels:

Advertisements through fliers and the campus media -- such as the campus newsletter or the campus radio station, and Information given by teachers in class.

The actual presentation would consist of two stages. At a first stage, the human resources specialist at BWKN Consulting would introduce the audience to the firm and would raise their interest in the organization. They would then generically present the opportunity of working for the firm, which generates several benefits for the students. Emphasis would be placed on the ability to become part of a dynamic and highly qualified team, to gain expertise in the field and to further develop the practical and theoretical knowledge.

As the interest and motivation are generated, the BWKN Consulting human resources specialist would introduce the financial specialist, who would offer technical information on the program. Information offered at this stage includes minimum requirements from the candidates, working hours and main responsibilities. The tone of the speakers would be a positive and motivational one. The students would be stimulated to sign up for an interview with the company.

This particular recruitment method reveals a series of benefits which make it more suitable than recruitment through the media. Particularly:

It targets the specifically desired palette of prospective candidates

It provides more information on the company, its offers and demands

It directly interacts with the prospective candidates, raising as such their attractiveness towards the firm (Turban and Dougherty, 1992)

It is more effective in sending the right message to the proper audience (Taylor and Bergmann, 2006).

Aside from the benefits directly linked to human resources, the approach of students in university campuses generates yet another overall organizational advantage. Specifically, by directly addressing students, BWKN Consulting creates the image of an economic agent interested in the development of the community in which it operates. This subsequently materializes in enhanced organizational reputation and as such an increased demand for the organizational products and services.

One should nevertheless remember that this recruitment method is a rather novel one and it has yet to be perfected. Additional attention is required in order to avoid prospective downsides, such as:

An unsustainable resource consumption

The inability to motivate and attract students

Reduced company attractiveness due to a poor construction of the campaign; Sara Rynes (1989) for instance found that there…

Sources Used in Documents:


Allen, D.G., Van Scotter, J.R., Otondo, R.F., 2004, Recruitment communication media: impact on prehire outcomes, Personnel Psychology, Vol. 57, No. 1

Bartman, D., 2002, Internet recruitment and selection: kissing frogs to find princes, International Journal of Selection and Assessment, Vol. 8, No. 4

Doverspike, D., Taylor, M.A., Shultz, K.S., McKay, P.F., 2000, Responding to the challenge of a changing workforce: recruiting nontraditional demographic groups, Public Personnel Management, Vol. 29, No. 4

Girovasi, E.L., 2007, Building an acquisition workforce to meet mission objectives: as the baby boomers retire and acquisition spending rises, cultural changes and innovative recruiting will be needed to attract talent and maintain competence, The Public Manager, Vol. 36, No. 4

Cite this Document:

"Human Resources Management HRM Functions Your Best" (2010, November 16) Retrieved June 21, 2021, from

"Human Resources Management HRM Functions Your Best" 16 November 2010. Web.21 June. 2021. <>

"Human Resources Management HRM Functions Your Best", 16 November 2010, Accessed.21 June. 2021,

Related Documents
Human Resource Management: HRM Human Resource Management
Words: 926 Length: 3 Pages Topic: Business - Management Paper #: 19232639

Human Resource Management: HRM (Human Resource Management) is the process that involves planning, executing, recruitment and management of the development measures within an organization. These development initiatives within an organization also entail selection, training and profession. The primary aim of human resource management is to exploit an organization's productivity by optimizing the efficiency of the employees. The exploitation of the organization's productivity takes place while improving employees work life and treating

Human Resources Management HRM Strategy at Nestle
Words: 2087 Length: 8 Pages Topic: Business Paper #: 97081766

Human Resources Management (HRM) Strategy at Nestle S.A. Introduction to Human Resource Management (HRM) The process of human resource planning is essential for organizations of any size and scope, but the number of employees working for the organization ranks among the most influential factors in guiding the construction of human resource policies. In order to more efficiently achieve strategic objectives, complex organizations require a perfectly calibrated blend of human capital to facilitate

Human Resource Management HRM Is
Words: 5653 Length: 15 Pages Topic: Business - Management Paper #: 10565782

Frank and Taylor (2004) warn that motivating employees is highly dependent on their specific wants and needs. An accounting firm that mostly hires conservative, serious-minded employees who value efficiency above all else are not likely to be motivated by the offer of a life coach or a concierge. They would probably be much more motivated by a good 401k plan. However, that does not mean that all types of

Human Resource Management HRM Questions Companies Will
Words: 996 Length: 2 Pages Topic: Leadership Paper #: 20234912

Human Resource Management HRM Questions Companies will usually downsize in order to reduce costs, especially where a firm is making losses, or to streamline the organizational structure, which may improve efficiency. The downside of downsizing is that there is no guarantee of success, and in the downsizing process the firm may lose resources that would have been useful, including human knowledge as well as capacity which may be a negative influence a

Human Resource Management HRM in Today's Culture
Words: 1891 Length: 7 Pages Topic: Business - Management Paper #: 65945430

Human Resource Management (HRM) in today's culture is very prominent and important. The most important resource with any organization is the human component and it is of extreme importance to manage and develop this crucial asset in a way that is in alignment with the strategic outlook of that organization. The purpose of this reflective essay is to explain and contextualize the major areas of scholarly discussion of Human Resources

Human Resource Management the Importance of Staff
Words: 2180 Length: 7 Pages Topic: Business - Management Paper #: 8900976

Human Resource Management The Importance of Staff The paper will critically examine the statement: "Staff are the most important resource in any organization and its cost should be regarded as an investment rather than an expensive item of expenditure"(Torkildsen, G. 1992). The paper will deal with the relevant information regarding the statement and its discussion. The entire paper will be based on critical examination of the assertion with specific reference to literature