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Apple iWatch
B2B marketing
Producers
These are companies that purchase products and services that they make over into other products. This B2B encompasses manufacturers as well as service providers. In this case, one very good example of a producer is FoxConn Technologies. FoxConn is a company based in Taiwan and is the largest contract manufacturer for Apple. In particular, Apple Inc. would be a good target market for the company as it would be able to use its innovation and novelty to produce better products. More so, the two companies are centered in the same business industry and therefore have substitute products. This would make Apple Inc. an ideal target market.
This is part of the B2B markets and Apple Inc. can certainly be a target market. These institutional markets consist of organizations, churches, colleges, hospitals and the like. Apple Inc. would be deemed a target market for such institutions, as they would employ the innovation and novelty of the company to greater use. This will be largely beneficial for institutions as they would be able to increase their services to the society (Sandhusen, 2008).
Segmenting B2B markets
According to Harrison, Hague, and Hague, there are four different behavioral-based segment models, which include: a price-focused segment, service-focused segment, quality and brand-focused...
Based on these different segments, Apple Inc. would be centered on the quality and brand-focused segment (Hague and Harrison, 2015). In particular, consumers in this segment place great importance on attaining the best conceivable products or service of great quality and are ready to pay a premium price for them. This is because Apple Inc. is largely renowned for generating products that are of great quality (Hague and Harrison, 2015). More so, the company goes to the extent of outsourcing its products to attain the best level of quality for its products. In addition, the brand name of Apple Inc. is very much acknowledged for producing quality products.
Marketing Information Systems
Marketing information encompasses all actualities, approximations, opinions and other information employed in marketing decisions, which influence the marketing of products and services. In this case, there are types of information that Apple Inc. ought to use in an extensive marketing information system for decision-making purposes.
i. Internal Records
Marketing managers can enthusiastically access and apply information in the database to ascertain marketing prospects and difficulties, plan agendas, and appraise performance. In addition, internal records typically can be retrieved more swiftly and economically than other…
References
Hague, P., Harrison, M. (2015). Market Segmentation in B2B Markets. B2B International. Retrieved 13 November, 2015 from: https://www.b2binternational.com/publications/b2b-segmentation-research/
Ismail, S. T. (2011). The role of marketing information system on decision making: an applied study on Royal Jordanian Air Lines (RJA). International Journal of Business and Social Science, 2(3), 175-185.
Klipfolio. (2015). Marketing Metrics and KPI. Retrieved 13 November 2015 from: http://www.klipfolio.com/resources/kpi-examples/marketing
Sandhusen, R. (2008). Marketing. New York: Barron's Educational Series.
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