Most consumers will grant this, and those who genuinely object will retain control over access to their privacy. 11) the basic principles of the Starz Crash campaign can be applied to other advertisers. The campaign succeeded largely because it allowed Starz to gather much more information about its customers than other campaigns. This information was then converted into a stronger understanding of the target market, which allowed the company to improve its focus, and to online social capital with bloggers, who were provided with preferential access. This fueled even greater interest amount the early adopters and their followers.

These techniques can be applied to any new product launch, but especially those that are subject to a high social media presence. Search engine marketing can help to identify the early adopters, which can allow the firm to utilize a targeted social media strategy. The basic techniques are fundamental to any new product launch -- learn your market and target your promotions towards them.

7) if I were to fund a pure-play Internet business, there are three key elements of its business plan that I would require. The first is its marketing strategy. I would need to know how the company intends to drive traffic to the site, in particular traffic within the stated target market. The second thing I would need to know is how it intends to capture this market. Bringing in eyeballs is only useful if they stay on the site. I would be curious as to what the company intends to do to ensure that the traffic it generates spends time on the site. Lastly, I would need to know how the company intends to capitalize on that traffic. As an investor I intend to make money on the deal, so I expect the company to be able to take the traffic it generates and make money from that. This...

I would not invest in Twitter, for example, as they have no way to convert their exceptional traffic into actual revenue.
2) as broadband becomes ubiquitous, it has several implications for marketers. At the superficial level, it allows for richer media to be utilized to reach customers online, as consumers are freed from the constraints of slow dial-up connections. On a deeper level, the adoption of broadband changes consumer behavior, which has even greater implications for marketers. For example, dial-up users only use the Internet to perform the most important tasks. Wired broadband users use their extra bandwidth in their everyday lives. Wireless broadband users find the Internet intertwined with their lives -- they use it to help explore their world. Thus, the advent of broadband gives marketers more opportunity to get their message to their target markets, more opportunities to sell, and more opportunities to learn about their customers.

1) Social media has a significant impact on the traditional buying process for consumers. Social media has become a means for consumers to communicate information among one another. One group, the spectators, actively reads the reviews and information posted by the creators and the critics. Consumers speak directly to one another and via social media they seek out information from other consumers rather than from companies.

This poses a challenge for marketing communications. The relatively direct path of information from company to consumer has been altered, which means that marketers must find unique ways to reach the consumers. In addition, they must find ways to become involved in the consumer-to-consumer process, such as influencing the influencers, who are now more identifiable than ever before.