Not only this, the business processes are also accomplished through digital networks spanning the entire organization (Buyya, Yeo, Venugopal, Broberg, and Brandic, 2009). One of the examples of the organizations that are quickly transforming themselves into digital firms is the Daimler Chrysler that includes the Chrysler Group and the Mercedes, which has digitalized every step of its vehicle production and sales processes. It has incorporated an integrated Volume Planning System that gathers sales data and sends them back to the production planning systems and from there to suppliers so that they can adjust their productions and deliveries of parts to make exactly the desired amount of models that are actually demanded and selling in the dealer showrooms.

One other example of how the going digital has altered the way firms can reach their customers can be witnessed in the music industry. According to CNN report, Digital Firms are playing a new tune in the music sales. The whole article reveals that how music firms are adopting new e-technologies to provide the best service to their customers (Mollman,...

Broberg, J. And Brandic, I. (2009). Cloud computing and emerging IT platforms: Vision, hype, and reality for delivering computing as the 5th utility, Future Generation Computer Systems, 25 (6), 599-616.
Jovarauskien?, D. And Pilinkien?, V. (2009). E-Business or E-Technology? Engineering Economics, retrieved July 13, 2011 from http://internet.ktu.lt/lt/mokslas/zurnalai/inzeko/61/1392-2758-2009-1-61-83.pdf

Mollman, S. (2008). Digital firms playing a new tune in music sales. CNN, retrieved July 13, 2011 from http://edition.cnn.com/2008/Business/02/11/digital.music/index.html