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Organizational Plan for Peace of Mind Mobile
Description of the management team and requisite talents and skills
The company is a cellular ("cell") phone service designed just for kids aged 6-13 years. The company's cell phones contain tracking capabilities, Internet safeguards, and so on so parents can feel safe when their children on using their cell phones. The management team for Peace of Mind Mobile (hereinafter alternatively "the company") will initially be comprised of three executives who will bring the respective talents and skills set forth in Table 1 below.
Management team for Peace of Mind Mobile and requisite talents and skills
Executive
Talents and Skills
Author, Chief Executive Officer/Chief Financial Officer
This executive has extensive experience with marketing products and services to young people, including cell phone-related merchandise and mobile apps. In addition, this executive has owned and operated several successful small businesses, including the financing required for start-up. Skilled with all major software suites and some specialized data analysis applications. Especially talented at identifying new trends in this target market.
Jane Stewart, Information Technology Officer
This executive holds a master's degree and brings nearly 20 years of experience in the IT industry to the company, ranging from writing code to integrating disparate legacy system components...
This executive is particularly talented in identifying opportunities for improvement and taking action to effect the required changes throughout an organization.
Jill Sanford, Social Media Director/Sales Director
This executive is a recent college graduate (B.A. in organizational leadership) who has broad-based experience with social media networks and how they can be leveraged into a competitive advantage by smaller companies. This executive is especially skilled at data entry (she can type 100 WPM and type numbers of the QWERTY keyboard without looking) and is a talented graphic artist who can add design elements and "pizzazz" to the company's social media platforms.
This management team is depicted graphically in the organizational chart shown in Figure 1 below.
Figure 1. Organizational chart for Peace of Mind Mobile's management team
McKinsey 7-S Assessment/Model
Strategy. The company will use a differentiated business strategy to set its cell phone offerings apart from its competitors by highlighting the various safety features that can help parents ensure their children are using their cell phones in appropriate ways and even help keep track of their physical location.
Structure. The company's structure will be vertical, with the executive configuration depicted in Figure 1 above heading the operation which will also include three part-time administrative…
References
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Dixon, B. R (2009, April). Urge parents to guide teens' cell phone use. Clinical Psychiatry News, 36(4), 30.
Florell, D. (2011, October). Just a click away. National Association of School Psychologists. Communique, 40(2), 36.
As Gale (1986) notes: "There is a silent enemy lurking there." References http://www.questia.com/PM.qst?a=o&d=5005377616 Alarm Grows over Mobile Phone Cancer Connection." The Daily Mail (London, England) 3 June 1996: 23. A www.questia.com/PM.qst?a=o&d=5001104247 Booker, Susan M. "NTP May Test Cell Phones." Environmental Health Perspectives 108.8 (2000). A www.questia.com/PM.qst?a=o&d=5001169992 Brown, Carolyn M. "Bad for Your Health." Black Enterprise Mar. 2000: 59. Cooley, Mason. (1988). City Aphorisms, Fifth Selection, New York. The Columbia World of Quotations. New York: Columbia University
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