Keeping Children Safe With Cell Phones

Organizational Plan for Peace of Mind Mobile Description of the management team and requisite talents and skills The company is a cellular ("cell") phone service designed just for kids aged 6-13 years. The company's cell phones contain tracking capabilities, Internet safeguards, and so on so parents can feel safe when their children on using their cell phones. The management team for Peace of Mind Mobile (hereinafter alternatively "the company") will initially be comprised of three executives who will bring the respective talents and skills set forth in Table 1 below.

Management team for Peace of Mind Mobile and requisite talents and skills Executive Talents and Skills Author, Chief Executive Officer/Chief Financial Officer This executive has extensive experience with marketing products and services to young people, including cell phone-related merchandise and mobile apps. In addition, this executive has owned and operated several successful small businesses, including the financing required for start-up. Skilled with all major software suites and some specialized data analysis applications. Especially talented at identifying new trends in this target market.

Jane Stewart, Information Technology Officer This executive holds a master's degree and brings nearly 20 years of experience in the IT industry to the company, ranging from writing code to integrating disparate legacy system components into a cohesive IT system. This executive is particularly talented in identifying opportunities for improvement and taking action to effect the required changes throughout an organization. Jill Sanford, Social Media Director/Sales Director This executive is a recent college graduate (B.A.

in organizational leadership) who has broad-based experience with social media networks and how they can be leveraged into a competitive advantage by smaller companies. This executive is especially skilled at data entry (she can type 100 WPM and type numbers of the QWERTY keyboard without looking) and is a talented graphic artist who can add design elements and "pizzazz" to the company's social media platforms. This management team is depicted graphically in the organizational chart shown in Figure 1 below. Figure 1.

Organizational chart for Peace of Mind Mobile's management team McKinsey 7-S Assessment/Model Strategy. The company will use a differentiated business strategy to set its cell phone offerings apart from its competitors by highlighting the various safety features that can help parents ensure their children are using their cell phones in appropriate ways and even help keep track of their physical location. Structure.

The company's structure will be vertical, with the executive configuration depicted in Figure 1 above heading the operation which will also include three part-time administrative staff and one-full time secretary. Systems. Each member of the management team will optimize their daily routine to achieve the company's goals. Shared values.

Besides a good work ethic, other shared values that will form the core of the company's culture will include an overarching respect for integrity in target marketing to young people and the need for honesty, friendliness and efficiency in all dealings with customers. Style. A transactional leadership style will be applied until a transformational approach is required. Staff.

Beyond the management team's talents and skills, all part-time administrative staff will be required to be knowledge of all major brands of cell phones and expert with some, and the full-time secretarial position will require good typing skills and a friendly telephone disposition. Skills. The specialized skills that are needed by all members of the company include: (a) cell phone technical terms and vernacular; (b) ability to perform assigned duties and tasks without supervision; and (c) cell phone operation and basics.

Description of the high differentiated business-level strategy and how it aligns with high differentiation plus value creating By providing parents with.