KIPP Case
The Knowledge is Power Program (KIPP) is a network of charter schools in the Houston area that has succeeded as an innovative program and become a model for other charter schools. The KIPP program's major success measure -- the percentage of its graduates that attend college -- is four times the rate of public schools in the same comparable area.
The strategy for KIPP is to offer a higher standard of education that can be had at the public schools in the area, and use this to attract more students to the network. The KIPP program stresses hard work towards the goal of college, and differentiates itself on this basis. The hard work is a commitment not only from the school but from the parents and the students as well. KIPP still receives a significant amount of funding from different levels of government, especially the State of Texas, and this financing is dependent on KIPP being successful, and demonstrating that it is superior to the public schools that are also dependent on public funding. Public schools receive funding from a mixture of government sources, but KIPP has to compete for this funding. Currently, KIPP receives $966 less per student than the equivalent public schools. There are other avenues for fundraising, but KIPP would be hard-pressed to exist without government financing, so it must constantly outperform, even with less funding, in order justify its existence to its financial backers in government.
KIPP's operational strategy is based on finding the parents and students who are committed to success, and then providing them with the environment and support to drive that success. Operational excellence, therefore, lies at the heart of KIPP's operating strategy. The company is somewhat different from public schools in that it has a more decentralized strategy. KIPP typically allows its principals to determine training for teachers, for example, and KIPP seeks to empower teachers. The teachers, however are at-will employees rather than union members, so they would be attracted to the job more by this empowerment than by wages or job security. Essentially, KIPP is seeking to develop a new conceptualization of traditional K-12 education and in that to differentiate itself. If its outcomes are superior, that becomes a bargaining chip when competing...
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