Positioning on security of the device and its use as a telephone, Web browser and e-mail device. The convergence factor of the device needs to be taken into account in the positioning.
Financials
The essential financial statements including Profit & Loss Statements, Pro Forma Income Statements, Distribution Sales Analysis and Profitability and Pricing Analysis are all necessary for managing the remote to continued profits.
Variance Analysis of the remote relative to standard costing structures.
Analysis of sales performance by channel partner and also by channel programs. In addition sales quota attainment and sales productivity by outbound and inbound selling departments.
Advertising
Advertising and marketing plan for the remote's product launch globally, defined by geography.
Online and offline advertising strategies broken out and defined with specific objectives for attainment on a quarterly and yearly basis. This will become the operating plan for advertising over time.
Social networking advertising plan and execution strategy in addition to special deals and pricing by each social networking platform during the first 12 months of the product launch.
Definition of key influences in each geography is to be included in this plan.
Definition of Public Relations strategy for bloggers and social networks, in addition to creation of blogs, Twitter, Facebook and Friendfeed accounts. Content assignments given within marketing to ensure each of these accounts are kept current with useful and fresh content.
Crisis Plans
Product quality related crisis plans center on having an enterprise compliance and quality management (ECQM) program in place to audit the supply chain and production to ensure accuracy of product builds.
Definition of crisis communications plans depending on product quality, product features, security breach of customer data or stolen patents being the cause of the crisis itself.
