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Good leaders will rely on a variety of input and ideas to help manage and solve crisis situations, and acting ethically in all operations is one way to avoid these situations before they begin. Thus, maintaining the right leadership standards in the organization can help (at least in part) ensure that crisis situations do not occur, and if they do occur, the leaders in place are trained and capable of handling the crisis without the need to bring in experts in crisis management. It the corporation is ethical and without fault, then they will face fewer crises, and they will promote leaders capable of managing in crisis and during calm periods.
It is important to remember that any company can face a crisis, and there are different levels of crisis that can affect a company. Therefore, leadership should always be trained in crisis management techniques. It is also important to remember, that in a major crisis, leadership throughout the company will be challenged to come up with solutions and help manage the crisis, and so, many different leaders, from PR representatives to top-level managers will be included in crisis management. It would not be feasible to bring in new leadership in all these positions, and so, retaining existing leaders and making sure they are competently trained in crisis management techniques makes the most sense in most situations.
It is also important to remember that each crisis is different, and so they can be managed differently. Take, for example, the well-known case of Denny's restaurants and their...
This was not a health issue, which the company might have anticipated and prepared for, rather, it was a hiring and procedural issue that affected Denny's around the country, and it led to changes in corporate policies, formal apologies, and even lawsuits and negotiations. The crisis could have been avoided if the company had hired competent leaders who did not allow racial considerations as part of the corporate policy, and in this case, leaders should definitely have been replaced. However, there were still the issues of media management, reorganization of polices, and regenerating a positive corporate image. All of these issues would be handled by different leaders in different roles, and that should be considered in any crisis situation. In another crisis, a completely different set of leaders might have to step in and lead, so each crisis needs to be handled differently, and with different leadership skills. It really depends on the crisis in determining whether to bring in new leadership or retain existing leadership. In some situations, existing leaders are the best choice to weather the storm and return the company to normalcy, while in others, the best solutions is to clean house and bring in new, dynamic, and positive leadership.
References
James, Erika Haynes and Wooten, Lynn Perry. "How to Display Competence in Times of Crisis." University of Michigan. 2003. 10 April 2008. http://www.bus.umich.edu/FacultyResearch/Research/TryingTimes/JamesWooten-CompetenceInCrisis.pdf
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