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Ironically this passion and transformational leadership is what also makes the Apple customer base so incredibly loyal over time and even elitist at times in their commitment to the Apple brand and its products (Burrows, Grover, Green, 2006). All of these factors are directly influenced by Steve Jobs; transformational leadership style.
Third, Steve Jobs is also exceptionally transparent and honest with his employees, and in the case of his commencement address at Stanford University, with the world about his cancer condition. The YouTube video of this speech is worth looking at; it is inspiring to see a transformational leader speak with the conviction and passion he has. This honesty and transparency inspires trust in not only the vision but also the person. Steve Jobs is known for being brutally honest about his assessment of the quality of work done at Apple, and it is this candor that has been part of the innovative strength of the company (Beckman, Harris, 2008). The Apple iPhone product introduction is a case in point, where Steve Jobs was relentless in his assessment of every aspect of the process and execution of the launch (Mickalowski, Mickelson, Keltgen, 2008). Any manager could critique the process yet a leader is essential for defining a vision to put it into context.
Conclusion
Steve Jobs' unique leadership style combined the transformational and transactional skill sets is what makes his ability...
He is not purely a transformational leader not entirely a transactional one; yet has learned how to combine the strengths of these two styles in the context of his own personality. Transformational leadership is essential for visions to be bought into employees' context and have a chance to be realized (Mancheno-Smoak, Endres, Potak, Athanasaw, 2009). Steve Jobs' unique ability to transform an entire organization with a compelling vision is also based on his communication ability as well. Only exceptional leaders can bring these two skill sets together and get results.
References
Beckman, T., & Harris, G.. (2008). The APPLE of JOBS EYE: AN HISTORICAL LOOK at the LINK BETWEEN CUSTOMER ORIENTATION and CORPORATE IDENTITY.
Burrows, P., Grover, R., & Green, H. (2006). Steve Job's Magic Kingdom. New York. Business Week, February 6, 2006, Issue 3970,-page 62.
Arlene Harvey. (2001). A dramaturgical analysis of charismatic leader discourse. Journal of Organizational Change Management, 14(3), 253-265.
Mancheno-Smoak, L., Endres, G., Potak, R., & Athanasaw, Y.. (2009). The Individual Cultural Values and Job Satisfaction of the Transformational Leader. Organization Development Journal, 27(3), 9-21.
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