Principles and practices of public relations

Life Alive Analysis

Principles & Practices of Public Relations

Trend Report

The idea for a trendy nurturing, affordable and fast food is the seen in the business model presented at Life Alive Restaurant. The number of people visiting and dining at the restaurant and the array of foods prepared at the restaurant details a rich dedication that stretches from far and wide. Considering the simplicity in the food prepared and the wellness they offer to their customers, the restaurants shows a higher degree in thought process when creating the business. This is not necessarily the case, at the time Heidi as full time student made the business to what it is to date. The only notion that drives and completes the business is quality food for a health life. Additional to this the business venture undertakes environmental and social responsibility as a philosophy to its operations.

The restaurant has grown from serving simple foods to providing a life style for their customer with a touch of health. It started by serving healthy unprocessed meals and has expanded to provide more than just meals to the vast clientele who walk in to embrace their services. In the few years of its operation, the organization has managed to open up branches in a number of cities and inspire the lifestyle of communities around them. Their services attract people from different facets of a community and make them feel whole through their services. The magnitude growth realized from the simple idea of providing healthy meals was never envisaged by the restaurant owner (Heidi Feinstein). The meals add to the satisfaction of clients by adding to them a comfort and therapeutic healing thus adding to the growing popularity of the business.

Competitor Analysis

Life Alive major competitors include fast food restaurants that provide a quick solution to clients' hunger needs. This aspect compromises the restaurants ability to compete especially where meal preparation requires a longer time. Most of the fast food restaurants have also the advantage of location that makes it possible for them to reach out the market with little effort. Life Alive has had to compete with restaurant that provide ready meals to clients where time is only spent in placing order as opposed to placing orders and waiting for the meal to be prepared.

Considering the fast food restaurant, Life Alive position is less competitive. However, the restaurant has the advantage of creating a unique idea the other healthy food restaurant have found it difficult to replicate. Considering the emphasis made in providing healthy unprocessed meals, the organization has perfected this art. It brings out a unique aspect and elevates the bar for competitors in the industry. The organization prides itself in ensuring that right from the production of the meals components to the final preparation process, the health aspect is observed. To add to this the food is presented in style considering the venue and the serving aspect. The ambiance in the restaurant and the presentation of the meal ensure a relaxing atmosphere that adds to the health aspect sought in service provision.

Additional to the uniqueness of the service delivery, the organization has an advantage in catering for specific taste of the varied personnel who visit their restaurants. The menu at the restaurant is wide and detailed ensuring that the various taste and exotic needs of clients and potential clients are met. In any case although the restaurant has a feel of vegetarian patronage, it serves even non-vegetarians. It menu and the artistic way of presenting food has also been touted to turn peoples taste into becoming vegans. These aspects count to their competiveness by attracting the unlikely clients to their doors. The thought that other fast food restaurants have faster service has been played down by the ease and perfection that the owner and the employees undertake to attend to client. The most expensive and high nutrition value meal in their menu take only three minutes to prepare. This exemplifies the ease of wining the hearts of the unhealthy fast food eaters to become their clients.

Competitor price inconsiderate of the nutritional value of the food are deemed to be dearer. This aspect implies that people aware of their health needs will prefer to partake in meal that have not only a nutritional value but also an additional advantage in cost. Additional to the cost the organization engages in environmentally friendly measure of food production and preparation. In the advent of increasing concern for global warming the organization is in a position to set an example to the community and business communities surrounding them. Mainly the organization trains members of the community on energy saving measures as well as coming up with production methods that not hazardous to the environment. It also educates the community and clients on the need to embrace non-toxic food production and consumption measures.

Service delivery at Life Alive restaurant is acknowledged to be highly friendly and more welcoming. This elevates the potential of the restaurant to attract more clients owing to the satisfaction of more than a homely environment presents in the service del ivery. Staff and owners at the restaurant have received training to facilitate their ability to satisfy clients by touching their hearts through interactions.

Issues Affecting the Organization

In order to maintain the ideals of a healthy meal solution, the organization is faced with the task of engaging in productive activities additional to preparation. The organization undertakes the obligation to monitor the source of their food produces and educate the producer on the need to avoid bio-hazardous chemicals.