Lord & Taylor Executive Summary Term Paper

PAGES
2
WORDS
905
Cite
Related Topics:

The short-term factors of being able to react more responsively with seasonal fashions that become "break out" fashions are critical, and to accomplish this, greater supply chain coordination both with designers and their production centers are critical;. This tighter integration to designers in the short-term will allow for greater variation in forecasts of new, seasonal lines. In addition, the need for better capturing of Point-of-Sale (POS) data is critical to better understand quickly the needs of customers and respond to them (Moin, 2). This added insight of using POS data in conjunction with the CRM system that Lord & Taylor has purchased from Harte-Hanks will also lead to more accurate forecasting. In forecasting for the long-term, Lord & Taylor needs to track purchasing history of its top customers and better understand what is driving customer loyalty within the customer base attracted by the new branding. In addition, there is the need for investing more in Voice of the Customer (VoC) programs including the creation of advisory councils with the thought leaders of the prime customer base of 35-55 high achieving professional women. In addition to these long-term factors for achieving a higher level of forecast performance, Lord & Taylor needs to analyze and track lifetime customer value and build statistical and econometric models that can predict how best to achieve this level of sales performance and customer satisfaction with key accounts.

...

This includes having a revised website that stresses the quality, convenience and style of the new designer brands supported, the ability to get personalized shopping assistance as part of the Lord & Taylor shopping experience, and above all, the quality of the brands and their strengthening of customers' self-concepts of being high-energy, high achieving women. The direct marketing strategy must support and stress both the key messages of the brand while at the same time making Lord & Taylor the store of choice for this specific demographic audience. Relying on CRM systems and analytics, the targeting of key messages by each sub-segment or audience through both micro sites online, directed e-mails campaigns, and the exclusive launch events of new designers will be combined in direct marketing campaigns to increase the allure and interest in the stores.
Reference:

Moin, David. "L&T's New Strategy: Fall Season Seen Key to Store's Revamp."

Women's Wear Daily.6/15/2007, Vol. 193 Issue 128, p1-11, 2p, 3c. Accessed from EBSCO Host on August 8, 2007.

Schlesinger, Toni. "Dear Lord & Taylor, Retail's Resting Place." The New York Observer. September 1, 2006. Accessed from the Internet on August 8, 2007 at http://www.observer.com/node/52666

Sources Used in Documents:

Reference:

Moin, David. "L&T's New Strategy: Fall Season Seen Key to Store's Revamp."

Women's Wear Daily.6/15/2007, Vol. 193 Issue 128, p1-11, 2p, 3c. Accessed from EBSCO Host on August 8, 2007.

Schlesinger, Toni. "Dear Lord & Taylor, Retail's Resting Place." The New York Observer. September 1, 2006. Accessed from the Internet on August 8, 2007 at http://www.observer.com/node/52666


Cite this Document:

"Lord & Taylor Executive Summary" (2007, August 08) Retrieved April 25, 2024, from
https://www.paperdue.com/essay/lord-amp-taylor-executive-summary-36276

"Lord & Taylor Executive Summary" 08 August 2007. Web.25 April. 2024. <
https://www.paperdue.com/essay/lord-amp-taylor-executive-summary-36276>

"Lord & Taylor Executive Summary", 08 August 2007, Accessed.25 April. 2024,
https://www.paperdue.com/essay/lord-amp-taylor-executive-summary-36276

Related Documents
Lord of the Flies Main
PAGES 9 WORDS 3244

Piggy even blamed Simon. Piggy said, "It was an accident…that what it was, an accident. Coming in the dark -- he hadn't no business crawling like that out of the dark. He was batty. He asked for it… We was on the outside. We never done nothing, we never seen nothing" (220-221). Piggy dies during a fight between Ralph and Jack, which had been brewing the whole time they are

Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop

Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands

Although Frederic Winslow Taylor may have built his management model on observations of machines, for people working on machines, he also systematically analyzed human behavior at work. He stressed that just as machine parts were easily interchangeable, cheap, and passive, so too should the human parts be the same in the machine model of scientific organizations. In other words, even if one must lose an employee because of personal and

If we assume that 1) and 2) are true, then hard determinism is valid. Free will then is only an illusion that man perceives as a result of the complexity of all interacting cause-and-effects. Although he thinks he has possible courses of action, his final choice has already been the sum result of these interacting variables. However, if either 1) or 2) is false then it breaks down the

In order to compare the executive compensation in both countries, the countries firms should be matched and compared according to industry, size and operation. The executive compensation can be measured or compared accurately according to the industry and firms sizes. From the data, it was found that the executive compensation in both countries were high whereas the firm performance was reducing. The data collection for the executive compensation in