Louis Vuitton and Hermes: Contrast and Comparison Both Louis Vuitton and Hermes are 'luxury' handbag brands -- brands that are popular based upon their image and their association with the lives of the very wealthy, as well as their structure and quality. They are also both very old brands. The Louis Vuitton logo, "a Japanese-inspired flower motif, has been synonymous with luxury since it was first introduced in 1896" and is considered the world's first designer label.[footnoteRef:1] Hermes is also instantaneously recognizable and dates back to an 1837 Parisian harness-making shop.[footnoteRef:2] However, while Louis Vuitton is associated with outrageous style and celebrity fashion -- "in today's world, Louis Vuitton conjures thoughts of the posh, extravagant lifestyle of the celebrities and socialites who, with cult-like zeal, carry purses and bags emblazoned with the Vuitton logo" -- Hermes has a far more classic image. [footnoteRef:3] The celebrities associated with Hermes are those of the Golden Age of Hollywood, like Grace Kelly and American royalty like Jacqueline Kennedy Onassis. [1: Diana Prince, "Louis Vuitton: The history behind the purse," Yahoo Voices, Available: http://voices.yahoo.com/louis-vuitton-history-behind-purse-53285.html...
Due to the labor-intensive nature of Hermes production methods and the use of rare materials, sometimes including exotic skins as well as precious metals, one bag can take 18 to 24 hours to create.[footnoteRef:5]" The designs are often extremely subtle and customized. Thus, while trendy Vuitton bags strive to be 'of the moment,' because of the time, care, and crafting that goes into a Hermes bag, Hermes strives for a timeless, classic appeal. Hermes also manufactures equally distinctive "menswear, perfume, women's fashion, footwear and jewelry."[footnoteRef:6] [4: Christopher Parr, "The history of the Hermes bag and Grace Kelly," Pursuitist, Available: http://pursuitist.com/style/hermes-kelly-bag / [3 Nov 2012]] [5: Parr 2012] [6: "History of Hermes," Fashion Bank, Available…
Louis Vuitton Marketing "Louis Vuitton in Japan" explores the history, heritage and phenomena that the LV brand is today and how it expanded globally to widen its reach to all consumers of luxury. Through strategic extension of its network throughout the world, Louis Vuitton built itself from one city in France to a vast system of inter-related, complex actors that serve the avid, fashion lover. Special emphasis is on the Japanese
Louis Vuitton Moet Hennessy A luxury good is a product at the highest end of the market in terms of quality and price. Classic luxury goods include haute couture items such as clothing, accessories and luggage. However, many markets have a luxury segment including, for instance, cars, wine and even chocolate. Luxury goods markets are characterized by very high sensitivity to economic upturns and downturns, high profit margins and very tightly
Piracy, Counterfeiting, Patent Violation, The Price You Pay for Outsourcing China Piracy, Counterfeiting and Patent violation In this paper we will focus on piracy, counterfeiting and patent violation taking note of latest cases towards items such as in software, books, music and other related things. Here a huge emphasis will be given on China and how many different industries across the globe suffer losses due to the illegal practices carried out by
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