Management How Does Today's World Term Paper

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Management

How does today's world compare with one of 40 years ago? What is different about today, and what is not so different? Has our recognition and consideration of stakeholders changed? How do these factors and differences influence management practices?

Perhaps the biggest change for businesses today is all the changes that have taken place in communication. Almost any kind of information is markedly easier to obtain than it was 40 years ago. Gone are switchboards, both for the phone company and for businesses. We can pick up a cellular phone and call Beijing or Sydney more easily than we could have called home from our desk forty years ago. Coupled with that is the growth of the Internet, putting research resources at everyone's fingertips.

The result is that stakeholders in businesses have tremendous amounts of information available to them about the businesses in which they have financial interest. The same thing is true for such people as media. While no doubt some companies may still manage to cheat their stockholders and employees, such as we saw with the Enron scandal, such malfeasance may be easier to uncover. It is certainly easier to alert the general public to these incidents when they occur.

The result is that the fiscal practices of companies have to be like Caesar's wife: not only honorable, but above any reasonable suspicion. Companies must be more open and more forthcoming with their business practices.

Companies must also be more careful about with whom they do business because of such media scrutiny. Most people remember when Kathy Lee Gifford came under criticism for not knowing that her clothing line was sown by sweatshop workers in third world countries. Such media attention can seriously depress the bottom line, as Martha Stewart found out when she lied about insider trading.

In 2001 it is harder to keep secrets in business, and more important than ever that business practices be conducted with integrity.

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