- Words: 3413
- Length: 10 Pages
- Topic: Business - Management
- Paper #: 32967804
Strategic positioning is the positioning of an organization (unit) in the future, while taking into account the volatile environment, plus the systematic recognition of that positioning.
The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress, and the making of plans to realize that positioning.
The strategic positioning method is devised from the business world. The method