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Given the strong and increasing competition in the gaming and entertainment industry, Mandalay should apply a more aggressive strategy. The group should continue to expand the business. This will attract more clients, and it will expand Mandalay's number of target segments, which will eventually lead to increased incomes.
As mentioned above, Mandalay's strategy should focus on social responsibility also. By involving in the lives of its customers, Mandalay will be a more present figure in the customers' minds, which should lead to an increased degree of loyalty. Customer loyalty can also be reached by increasing customer satisfaction.
As a consequence, Mandalay's marketing department should seriously focus on discovering and analyzing customers' needs that...
Implementing something new could help Mandalay gain serious competitive advantage over other gaming and entertainment industry players.
Mandalay should continue to exploit the advantage gained by addressing the entertainment oriented customers and to expand the business in this direction. Another factor that would help the group to increase its number of customers and its incomes refers to Mandalay's prospective involvement in tourism related activities. For example, Mandalay could include certain trips and excursions in its packages for tourists that are interested in other activities aside from gambling. In the beginning, these trips should be provided for free. In time, these trips could expand and they could be charged at consistent prices.
One issue on which a need for emphasis is felt at this time, and which has only succinctly been mentioned previously, revolves around the internal operations of the organization. In this order of ideas, MGM Mirage's operations consist of "17 wholly-owned casino resorts and 50% investments in four other casino resorts, including Bellagio, MGM Grand Las Vegas, Excalibur, Circus Reno and Silver Legacyof Grand Victoria [...]. Other operations include
The same is true of the table games manager. The use of analytics for streamlining casino operations security is also becoming more commonplace. MGM Grand Marketing MGM Grand casino has one of the most intensive marketing programs in the industry with entirely revamped websites, intensive use of social media, and the use of celebrity spokespersons to further bring credibility and status to their brand (MGM Resorts International, 2013). The loyalty program
It was also discovered that the Moderates did not have sufficient representation in Congress. The Moderates were aware of Tilak's loyalty to the Congress but did not appreciate it. They even thoroughly resisted his entry and that of his friends to it. Tilak then cooperated with Annie Besant in forming two home rule leagues, one in Maharashtra and the other in Madras. Their Lucknow Congress in 1916 healed the
Tourism in Thailand Economic, Social, Cultural and Environmental Impacts of Tourism in Thailand Urban and rural tourism in Thailand accounts for around 7% of the total GDP. There are various factors, social, economic, environmental and cultural factors which affect the tourism industry in Thailand. Also, the rural tourism in Thailand needs more work. This report has some strengths, weaknesses, opportunities and threats of Thailand's tourism industry. In the end, recommendations are given