Mandalay Resort Group the Events Term Paper

Excerpt from Term Paper :



Given the strong and increasing competition in the gaming and entertainment industry, Mandalay should apply a more aggressive strategy. The group should continue to expand the business. This will attract more clients, and it will expand Mandalay's number of target segments, which will eventually lead to increased incomes.

As mentioned above, Mandalay's strategy should focus on social responsibility also. By involving in the lives of its customers, Mandalay will be a more present figure in the customers' minds, which should lead to an increased degree of loyalty. Customer loyalty can also be reached by increasing customer satisfaction.

As a consequence, Mandalay's marketing department should seriously focus on discovering and analyzing customers' needs
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that have not yet been fulfilled. Implementing something new could help Mandalay gain serious competitive advantage over other gaming and entertainment industry players.

Mandalay should continue to exploit the advantage gained by addressing the entertainment oriented customers and to expand the business in this direction. Another factor that would help the group to increase its number of customers and its incomes refers to Mandalay's prospective involvement in tourism related activities. For example, Mandalay could include certain trips and excursions in its packages for tourists that are interested in other activities aside from gambling. In the beginning, these trips should be provided for free. In time, these trips could expand and they could be charged…

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