Market Place - A Poor Essay

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We will also research all characteristics of the glasses that will appeal to an American population. At the same time, we will create one or more focus groups of the targeted client as well as of veterans in the eyewear industry who work in America and query their experience, recommendations for the enterprise, and their opinions regarding success of the enterprise and projected population.

Our next step will be to single out a few stores in particular targeted areas, market JIN brands that combine elements that emerged from research, market them to targeted population using American-type marketing strategies, and observe the level of sales success in those stores. We may do that by asking owners to record their sales and following up sales with customers soliciting their feedback on product. We may make these test eyeglasses particularly cheap in order to entice customers to buy them.

A statistical analysis (correlation;...

...

$95.66 Billion by 2015, According to New Report by Global Industry Analystshttp://www.prweb.com/releases/eyeglasses_spectacles/lenses_frames/prweb4259644.htm
Inc. com (2011) Warby Parker Disrupts the Eyewear Industry

http://www.inc.com/video/2011/success-stories-warby-parker.html

CNBC.com (2013) Google Searches for Stylewww.cnbc.com/id/100479286/Google_Searches_for_Style

JINS PC Glasses Computer Eyewear Navy (Clear Lenses, Cuts blue Light by 35%) http://jinsglassescomputereyewearlensessale6q.wordpress.com/

Sources Used in Documents:

references of design. We will assess their selection of spectacles to evaluate the design and brand that most seem to choose and design our spectacles accordingly. We will also research all characteristics of the glasses that will appeal to an American population.

At the same time, we will create one or more focus groups of the targeted client as well as of veterans in the eyewear industry who work in America and query their experience, recommendations for the enterprise, and their opinions regarding success of the enterprise and projected population.

Our next step will be to single out a few stores in particular targeted areas, market JIN brands that combine elements that emerged from research, market them to targeted population using American-type marketing strategies, and observe the level of sales success in those stores. We may do that by asking owners to record their sales and following up sales with customers soliciting their feedback on product. We may make these test eyeglasses particularly cheap in order to entice customers to buy them.

A statistical analysis (correlation; predictive) will be run on results in order to see whether customers evidence interest in this new design.

The experiment therefore will be a triangulated study involving both qualitative together with quantitative design.
http://blink.hdrinc.com/eyes-jins
PR Web (2013) Global Eyeglasses Market to Reach U.S. $95.66 Billion by 2015, According to New Report by Global Industry Analystshttp://www.prweb.com/releases/eyeglasses_spectacles/lenses_frames/prweb4259644.htm
http://www.inc.com/video/2011/success-stories-warby-parker.html
JINS PC Glasses Computer Eyewear Navy (Clear Lenses, Cuts blue Light by 35%) http://jinsglassescomputereyewearlensessale6q.wordpress.com/


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