Strategic Thinking
The author of this report is asked to answer several questions relating to globalization, strategic thinking and brand identity. The first part of the paper will focus on the first two questions which both relate to brand visibility, brand identity and the sales that can or cannot be garnered by the different levels and types of the same. The second part focuses on a test case in the Middle East. Based on the fact that stepping on toes in that part of the world culturally or religiously is exceedingly unwise, the best and worst case scenarios as well as the best practices and concepts to be covered will be described. While there is no single way to create and maintain a brand and/or to remain culturally and ethnically tolerant in different areas of the world, there are some general habits and practices that are better than others.
Analysis
When it comes to globalization and localization, visibility and presence can both be the genesis of a sales boom but it can also lead to a bust in many other ways. The main reason for this, and something that correlates with the globalization vs. localization dynamic is that some groups and people embrace international brands while others actively shun and reject them. For example, many people of Iran are extremely thirsty for American pop culture and brands while the leaders of Iran are largely against its entry and presence in their country and they...
As far as whether success would be something realized for a less visible brand, it really depends. If a brand only has a regional impact but it's strongly ensconced in that region as a trusted and known name, than it will probably do quite well even if people outside of the region don't know it exists. Similarly, a brand that is a "store" brand and is simply offered as a budget alternative to the big names, then brand visibility is not all that important because people are gravitating towards the price but there still has to be a name on the bottle to indicate who makes it. To achieve stellar success with a lesser known brown, it is all about getting a good niche of people who try the product, like the product for whatever reason and then come back to the product. That is really all that is needed to get solid sales from a product and massive spending on brand image and identity is not always needed (Priestly, 2014).
As for the talk about the Middle East business venture, the political, religious and ethnic climate in that part of the world is extremely dicey. Indeed, several countries are involved in active conflicts and/or have had military/government overthrows in the last few years. Three hotspots of note are Israel, Egypt and Libya. However, not all areas of the Middle East are in such a state and forging successful business ventures in…
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Strategies Go to a Wal Mart or Target and find the following marketing strategies in action: An example of how an end-cap is used to highlight a product An end cap is a display product that is placed at the end of the aisle. An example of how an end cap can be used to highlight a product is with Coca Cola. As, this is place where they will build a creative
Marketing Strategy Sales and Marketing Strategy Barkwood Pet Daycare: Sales and Marketing Strategy Marketing Message Marketing message refers to the component that plays a critical role in grabbing the prospective attention while offering information on how to solve the problems and the need to trust the organization in question. It is also critical in the decision-making process by the consumers to adopt and integrate valuable reasons to execute transactions with the organization above any
Marketing Strategies Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy.
Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions
Marketing Strategies: Adult Pleasure Toys and Lingerie This report discusses the presence of a company that produces adult toys and lingerie. There are several parts to this analysis. First, the report examines the market segment and defines the target customer according to several types of segmentation. For a complete understanding of the targeted market, the report chose psychographic segmentation, demographic segmentation, behavioral segmentation and benefits sought segmentation. The choice for these methods