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Marketing Business Entity
In today's capitalistic global environment, the actions of a business entity, whether they be good or bad, can have wide-ranging effects. A business that chooses to act in an unethical manner can impact a large number of people. For example, consider the influence of an unethical business that chooses to manufacture paper in third world country. This business not only treats its employees unfairly through substandard wages and working conditions, but also pollutes the environment by dumping paper bleaching agents into ocean. These bleaching agents could ultimately damage aspects of the ocean ecosystem, potentially impacting fishermen, recreational divers, and even other businesses in the area. The poor ethical practices of this business could cause local governments to be wary of allowing other businesses in the area. Further, this business (like the famous Enron and WorldCom cases) misleads shareholders by juggling its financial figures, which may ultimately lead to company bankruptcy. The effect of this can be devastating, as it further degrades already weak public confidence in corporations.
This example clearly points to the need for a company such as that noted above to act as a good corporate citizen. As such, this company must always consider the larger needs of society (both locally and globally) above the desire for profit. This good corporate citizen must always adhere to this ethical code even if other companies do not. While adhering to this ethical code ultimately results in the most good created for the largest number of people, it also is the best practice for the individual corporation in the long-term. This corporation will reap the benefits of a good public image, while other corporations that do not adhere to ethical practices will ultimately be hurt, in the long-term, by their actions.
It is important to reiterate that it is always in this corporation's, society's and customers 'best interest for this corporation to be socially responsible, even when this results in potentially increased costs for customers. While customers may prefer lowered costs, the short-term potential benefits of lower costs are relatively low compared to the long-term costs to customers, society, and the corporation as a result of unethical company decisions. In essence, social responsibility is necessary for any corporation hoping to have good long-term relationships with its customers and larger society, and a long-term plan for company success.
Williams should also consider the recommendation of sending some of the employees of C&C Industries of Indian descent to India as a kind of investigative group to meet with individuals of the Indian government with close ties to the software development and marketing industry. All in all, expanding C&C Industries to the nation of India is an excellent idea but should be done with much care and insight by
Marketing Plan Mission and Business Objective Products and Services Keys to Success Macro Environment Economic Value Added Cash Value Added Cash Flow Return on Investment This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
Differences in international orientation include ethnocentric, polycentric, geocentric, and regiocentric. Each of these has varying levels of recognition of how diverse one culture is relative to another with the ethnocentric mindset being the most biased towards ones' own culture being the best. The one that sees a more accurate view of globalization is polycentric which sees the unique values of each culture on its own merits. Globalization has also seen
Types of Takeovers There are several consequences of whether a takeover is considered hostile or friendly. These consequences are more in the practical business realm than legal ones. Hostile takeovers are riskier for the acquirer than friendly ones. In a friendly takeover, the bidder will have a better chance to examine the company and its health. If the board is amicable to the situation, they will provide a full disclosure of
McDonald's Corporation This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions