Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
marketing department has been losing, in the last period of time, well trained and enthusiastic young men, who have chosen to pursue their career elsewhere. As many of them have left after a brief period of time spent in the marketing department, the company has lost time and money invested in their training, as well as their large potential. As such, as study will be conducted to analyze the causes and propose possible solutions for this issue. The following report includes a set of data, with personnel's opinions and answers, an analysis of the data and conclusions on the findings. The last part of the report will list a series of recommendations for the company's president.
Following the recent leave of three excellent workers in the marketing department, two recently hired and one with a ten- year experience, a careful research and study will be conducted in order to evaluate why this has been happening and what solutions shall be taken in order to stop this brain exodus. The data consists of answers that the people working in the department have given to questions about their positions, their work and responsibilities within the department.
Background
The marketing department of our company has recently lost three prolific workers. Two of them were recent college graduates and had just completed the training process within the company. The other one was one of the oldest members of our marketing team, having worked as a copywriter for over ten years. His experience and commitment towards the company had always been regarded as a great asset.
The fact that the marketing department is essential for our business made us ask ourselves what was happening within the department. To me, it was clear that there was a dissatisfaction at a departmental level, because of the intensity with which people had begun to leave our company.
The hiring process could not be under scrutiny: the candidates had been personally interviewed and selected by Mr. Farnham and he had chosen the ablest persons for the job. This made me investigate what was going on at a departmental level.
The marketing department was led by Brent...
An excellent professional, characterized by Mr. Farnham as being "extremely exacting, detail-oriented, and hard-working -- a real perfectionist," he has led the department for the last two and a half years.
Data have drafted a set of question for some of the employees from the department to answer. My sample of workers included Andrea Bolling (a copywriter who has been with us for five years), Denise Briant (copywriter, twelve years) and George Pierce, who was a new hire. The idea was to use for my data analysis people who had been with our company for various periods of time, in order to assess whether they were satisfied with their work, whether they would consider leaving in the next six months and whether they were satisfied from a professional point-of-view with their positions.
The facts were somewhat conclusive. All the interviewed persons have reported that they are not satisfied with their status and work within the department and that they intend to leave in the next weeks. There were several reasons they gave for this. The foremost related to motivation: all three answered that they were not satisfied with their current position because they felt they had no motivation (the new employee, for example, answered that he expected to be given more confidence on some of the projects), either financial or professional. The second issue related to the fact that, professionally, they felt their creativity was not exploited. With these facts, I am able to present an analysis of my findings and conclude on the causes of the personnel exodus from the marketing department.
Analysis
There is a single word that can actually explain what is going on within the marketing department: MOTIVATION. In order to assess what is going on at a departmental level, we should first have a brief look at three of the most important motivation theories that apply here: Maslow's Hierarchy of Needs, the Dual- Factor Theory (Herzberg) and the Theory on the Need for Achievement (David McClelland). All three apply here.
Maslow sees…
Bibliography
1. Stuart- Kotze, Robin. Motivation Theory. On the Internet at http://goal-setting-guide.com/motivation-theory.html
2. Byars, L; Rue L. Human Resource Management. Irwin Ed. 1987, p. 138
3. Arvind V. Phatak. International Dimensions of Management. 2nd edition. Boston. 1989. p. 106
Stuart- Kotze, Robin. Motivation Theory. On the Internet at http://goal-setting-guide.com/motivation-theory.html
As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to
Kodak decided to implement this initiative after conducting market research on the costs of printing at home. According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies (Kodak, 2007). Another printer from the new line, the Kodak EasyShare 5300 offers a 3-inch color LCD display that enables photo viewing and cropping directly from the printer, with a memory card slot
Marketing Challenge The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The specific issues in this challenge include the question of whether to launch Savvy in the first place, whether to distribute it through conventional or through new channels, and whether to associate it with the Loveliest umbrella brand or to give it a
Marketing Analysis Punta Cana Resort and Club in Dominican Republic Importance of Tourism in the Area On the mention of tourism and tourist destinations, one is always tempted to consider the Caribbean region. On of the most lucrative and attractive places in this region is the Dominican Republic. This is a country that relies on tourism to help propel its economy since it is the largest foreign money earner and many other internal
All legal stipulations in regard to the usage of licensed and branded merchandise would be respected. 8. Sales It is initially expected that the aerobics class would sell subscriptions to 1,500 customers. This high volume of sales would be due to promotional offers which promote the aerobics class at lower retail prices. As the promotions expire however, a small decline in the number of sales is expected. The company is however confident
Another popular section seemed to be accessories for mobile devices, although this section seemed to be most popular with young people. I noticed that a lot of shoppers physically examine the products prior to purchase. They read the back of video games and Blu-Rays, and they play with computers and cameras before they purchase. Yet, you cannot really do that much with either of those devices in comparison with how